The Small Business Blog'The definitive Blog for Small Businesses.'Smart Business-Build a Great Brand for Your Business- February 24, 2005 Smart Business-Build a Great Brand for Your Business "Build a great brand for your business." By Harry S. Dennis III "Branding Yee-haw! A cattle issue I don't think so. How well do you think your branding iron is working to draw attention to you rather than a competitor's brand What is a brand and how does it work to provide an important source of business value My thanks this month to a couple of The Executive Committee (TEC) experts on the subject-Duane Knapp and Wisconsin's own Tryg...http://www.sbblog.com/sbbloghome/2005/02/smart-business-build-great-brand-for.asp Why It's Pouring VC Cash- February 22, 2005 Why It's Pouring VC Cash By Michael V. Copeland "The forecast for entrepreneurs during the next few months It'll be raining -- cash. Consider Flickr, a popular photo-sharing-meets-social-networking site based in Vancouver, British Columbia. When it went live a year ago, it attracted plenty of notice and even pulled in a few angel investors, such as Excite co-founder Joe Kraus. But that's nothing compared with the torrent of offers it's entertaining now. Google (GOOG) and Yahoo (YHOO) want to.http://www.sbblog.com/sbbloghome/2005/02/why-its-pouring-vc-cash.asp Ego Makes Entrepreneurs- February 19, 2005 Ego Makes Entrepreneurs "Researcher Brian Wu says they aren't unusually risk tolerant. It's 'overconfidence in their ability' that allows them to take the leap. Just how much appetite for risk do entrepreneurs really have That's the question Wharton doctoral student Brian Wu began asking himself while examining their behavioral patterns. He found the general assumption to be that entrepreneurs are risk seekers -- but the empirical evidence suggests that, surprisingly, they weren't. But if...http://www.sbblog.com/sbbloghome/2005/02/ego-makes-entrepreneurs.asp How to Establish Credibility- February 17, 2005 How to Establish Credibility by Michel Neray "Look up 'credible' in Webster's Dictionary, and you'll find 'Capable of being credited or believed; worthy of belief; entitled to confidence; trustworthy.' OK, so no surprise there. Credibility gives you permission to speak, and gives the person you're speaking to permission to listen. Regardless of whether you are in the service business or sell a tangible product, everyone needs to establish credibility, especially with prospective clients....http://www.sbblog.com/sbbloghome/2005/02/how-to-establish-credibility.asp |