From The DepthsMatt Thalman's BlogSQL Server Yukon DTS: Success in cleaning CRM data- March 11, 2004 I was just reading an article at TechnologyEvaluation.com about the difficulty in maintaining data quality for CRM applications. The extremely volatile nature of CRM activity leads to degradation in the data such as: Customer details that are incorrect or inconsistent with other data Duplicate records Multiple database synchronization problems Duplicate records is noted as being the most common issue. This can be caused, for example, by spelling variations resulting in...http://blogs.msdn.com/mthalman/archive/2004/03/11/88148.aspx |