Bob Dylan, Seth Godin, and Neil Young- December 31, 2005 As someone who never thought of marketing as a profession, or even an interest, one of the questions that I've thought about a lot over the past year is 'what is marketing'. I even bought and read a few classic marketing books like 'Kotler on Marketing' to brush up on the four 'P's and such. My primary observation has been that 'Marketing' is badly named, branded, and positioned. Hopefully that will be the subject of a future post or ten. But today in the first of a series of brilliant...http://www.precommerce.com/blog/2005/12/bob_dylan_seth_godin_and_neil.html Search Optimization Eye Tracking Study Results- December 30, 2005 Anne Holland of MarketingSherpa summarizes several recent eye-tracking studies over at Chief Marketer, in terms of what they say about Search engine optimization. She draws a few conclusions which should come as no surprise: Users have short attention spans. The copy in your listings really matters. Paid search isn't a replacement for good organic results. The last of course is where most people need to focus. Paid search is great, can produce good to great ROI, and generate a lot of...http://www.precommerce.com/blog/2005/12/search_optimization_eye_tracki.html |