BizReportNews & Insight for Online MarketersAmericans spend more time watching TV, online and using mobile- July 9, 2008 Once upon a time it was thought that the Internet would eat away at television viewing. A new report from Nielsen shows that this isnt the case and that Americans are actually watching more television than they were a year ago.http://www.bizreport.com/2008/07/americans_spend_more_time_watching_tv_online_and_using_mo... Interpublic: Search is slowing, Social is growing- July 9, 2008 Marketers, it seems, are turning away from paid search in favor of social marketing efforts. According to a recent study by Interpublic, search spending is beginning to slow as social marketing takes off.http://www.bizreport.com/2008/07/interpublic_search_is_slowing_social_is_growing.html Study: The best length for B-to-B pod casts- July 9, 2008 When it comes to pod casts, many marketers are still in the dark about content, length and frequency of updates. A new study from Marketing Sherpa addresses the issue of pod cast length, and surprisingly, length is directly related to the content provided by the cast.http://www.bizreport.com/2008/07/study_the_best_length_for_btob_pod_casts.html Channel Intelligence launches new ecommerce tool in beta- July 9, 2008 If youd like a better way of communicating ideas and information about the products in your online store, check out the new offering from Channel Intelligence. CI Exchange, also called CiEx, is a new tool which allows etailers to exchange information with other users in the system quickly and easily.http://www.bizreport.com/2008/07/channel_intelligence_launches_new_ecommerce_tool_in_beta.... Nielsen: Viewers prefer TV set to Internet- July 8, 2008 According to new research from The Nielsen Company for the Cable & Telecommunications Association for Marketing, the vast majority of Americans still prefer watching television shows on a television set.http://www.bizreport.com/2008/07/nielsen_viewers_prefer_tv_set_to_internet.html |