BizReportNews & Insight for Online MarketersReport: Canadians most likely to bank online- July 11, 2008 A new report from comScore indicates that Canadians are leading the way with online banking. While some marketers may not think this is relevant to online marketing, it is. With online banking being a relatively new endeavor, but one that many consumers are interested in, it indicates that Canadians are some of the first adopters.http://www.bizreport.com/2008/07/report_canadians_most_likely_to_bank_online.html Halogens ad network to target affluent- July 11, 2008 A new advertising network could be the answer for brands seeking affluent consumers. Halogen Publishers has launched an online advertising network targeting affluent consumers.http://www.bizreport.com/2008/07/halogens_ad_network_to_target_affluent.html Bytemobile makes content available across mobile spectrum- July 11, 2008 Bytemobile has launched the new platform Web Fidelity. The platform optimizes the deliverability of content to mobile devices; by increasing deliverability of content, advertisers can be more certain that their ads are reaching the right consumers at the right time.http://www.bizreport.com/2008/07/bytemobile_makes_content_available_across_mobile_spectrum... YouTube does U-turn, plans to intro pre-roll ads- July 10, 2008 After trying to monetize the video site with a variety of new-style ad programs, Google may be caving in and giving the green light to good, old-fashioned pre- and post-roll advertising on YouTube.http://www.bizreport.com/2008/07/youtube_does_uturn_plans_to_intro_preroll_ads.html Search volume data added to AdWords keyword tool- July 10, 2008 Advertisers just got another valuable tool in the ever-growing AdWords arsenal. Google is now providing search volume data with the existing Keyword Tool.http://www.bizreport.com/2008/07/search_volume_data_added_to_adwords_keyword_tool.html AdGent enters exclusive deal with Telegraph Media Group- July 10, 2008 Telegraph Media Group, one of the largest publishers in the UK, has announced an exclusive advertising partnership with AdGent, an online advertising services company. The deal gives AdGent exclusive rights to represent TMGs international advertising inventory.http://www.bizreport.com/2008/07/adgent_enters_exclusive_deal_with_telegraph_media_group.h... Nielsen: US leads in mobile web adoption- July 10, 2008 If you are considering advertising on the mobile web, you may want to focus on American consumers - at least for now. This, according to a new report from NielsenNetratings, which indicates that US consumers are adopting the mobile web at a much higher rate than consumers elsewhere in the world.http://www.bizreport.com/2008/07/nielsen_us_leads_in_mobile_web_adoption.html Study: Longer B-to-C Magazines Increase Engagement- July 10, 2008 Shorter isnt necessarily better for customer geared magazines. According to a recent study from the Association of Publishing Agencies, Millward Brown and Royal Mail customer magazines around 36 pages in length are most appealing to consumers.http://www.bizreport.com/2008/07/study_longer_btoc_magazines_increase_engagement.html Does your website cater to 'howsers'- July 9, 2008 Another type of website visitor has been identified, one who has a high propensity to buy from a particular category but, in turn, has little clue as to what it is they need.http://www.bizreport.com/2008/07/does_your_website_cater_to_howsers.html Advertising Perceptions: Online ad spend to rise, offline to fall- July 9, 2008 Marketing research company Advertising Perceptions has released the latest data from its survey of marketing executives into their planned ad spend over the next six months.http://www.bizreport.com/2008/07/advertising_perceptions_online_ad_spend_to_rise_offline_t... |