MarketingProfs - Smart thinking ... pass it on.Marketing Resources for Marketing ProfessionalsThe Definitive Guide to Business-to-Business Marketing in a Recession- (Found July 15, 2008 ) Does an economic slowdown necessarily mean that business-to-business marketers have to find even more ways to do more with less Or can a downturn create opportunity for smart marketers to grow and thrivehttp://www.marketingprofs.com/8/guide-business-to-business-marketing-in-recession-miller.a... A Three-Step Product Commercialization Insurance Policy: How a GM Can Overcome the Odds- (Found July 15, 2008 ) Bringing a new product to market is one of the most costly and risky activities that any GM faces. Voice-of-the-customer research and stage gate reviews have improved the odds of achieving success. But do they go far enough Three important tasks are frequently overlooked even though they offer the ability to identify weak links early on. So, how can you overcome the odds Arm your team with a three-step commercialization insurance policy designed to identify and assess risks.http://www.marketingprofs.com/8/three-step-product-commercialization-insurance-policy-gm-b... Maximize Your Search Potential Through Blended Search- (Found July 15, 2008 ) Blended search, also known as universal search, is starting to change the way searchers see search resultsand consequently, the way search marketers and Web site owners approach search marketing.http://www.marketingprofs.com/8/maximize-potential-blended-search-brown.asp The New to Way to Unsubscribe: Feedback Loops- (Found July 15, 2008 ) Recipients of unwanted email messages have found a new way to unsubscribe from lists: Hit the Spam button. Major Internet service providers are now (or will soon be) using feedback loops to communicate complaints back to the message sender. What does this mean to email marketers It means they need to rethink the way they display their unsubscribe link, especially if they are sending to a questionable list or are starting to receive complaints.http://www.marketingprofs.com/8/new-way-unsubscribe-feedback-loops-chatoff.asp Improve Lead Capture, Conversion: Replace Landing Pages with Personalized Microsites- (Found July 15, 2008 ) You can improve lead-capture and sales-conversion rates by directing your prospective customers to special Web site landing pages. But you can enjoy even greater success by expanding your landing pagesturning them into micrositesand customizing the home pages and navigation menus of those microsites.http://www.marketingprofs.com/8/improve-lead-capture-conversion-turn-landing-page-into-mic... Four Steps to Writing Search-Engine-Optimized Press Releases- (Found July 15, 2008 ) More than 90% of journalists go online to find story ideas, with 73% specifically researching press releases. With Really Simple Syndication (RSS) and free automatic email alerts from Google News so readily available, it makes sense that the Web is a prime source of consistently updated information for busy journalists. So how can your organization capitalize on these trendshttp://www.marketingprofs.com/8/writing-search-engine-optimized-press-releases-cornwall-ma... Bridging the Gap Between Email Marketing and CRM- (Found July 15, 2008 ) Integrating your email marketing application and your internal databases will take time and planning. Start by selecting an email marketing application along with an open CRM application. In doing so, you will increase efficiency and ROI by bringing these powerful tools together.http://www.marketingprofs.com/8/bridging-gap-email-crm-adams.asp |