eardrumbuzz: edbdigital media trends(Untitled)- November 30, 2004 John Battelle's Vision for merging TV and Search. Half an hour later, you and your wife turn on your television to catch the Learning Channel show. As it starts, a small box appears on the bottom of the screen, alerting you to several advertisements that have appeared in your programming feed. You know that should you decide to watch them, your local cable bill will be reduced by a buck or so (or, alternatively, you've selected the programming option that gives you free cable, but requires...http://www.eardrumbuzz.com/blog/categories/edb/2004/11/29.html#a1102 (Untitled)- November 15, 2004 Music download vending machines coming to Britain. A company called Inspired Broadcast Networks is installing music vending machines in a couple of subway stations in London that&8217;ll let you download music to your cellphone or MP3 player. They&8217;re going to charge £1 per track, with each kiosk having about two million songs to choose from, and that they have plans to install more than 20,000 of them at pubs, stores, and gas stations around the country. So let&8217;s see, custom..http://www.eardrumbuzz.com/blog/categories/edb/2004/11/15.html#a1092 (Untitled)- November 9, 2004 John Battelle's Vision for merging TV and Search. Compared to the unpredictable and untraceable value of a magazine ad or television spot, search looks pretty damn compelling. But at the end of the day, three lines of text sitting next to a set of results is a pretty meager way to declare your brand or inform a consumer about your new products or services. Clearly, there is room for both kinds of advertising - intent-based (search), and content-based (TV). But what if the two were to merge...http://www.eardrumbuzz.com/blog/categories/edb/2004/11/09.html#a1082 (Untitled)- November 5, 2004 BitTorrent Accounts for 35% of All Internet Traffic. BitTorrent now accounts for an astounding 35 percent of all the traffic on the Internet -- more than all other peer-to-peer programs combined -- and dwarfs mainstream traffic like Web pages. Blogarithmshttp://www.eardrumbuzz.com/blog/categories/edb/2004/11/05.html#a1070 |