Do You Know How to Find the Marketing "Ex-Spot"- May 8, 2006 "What's the right time or context to unleash word of mouth or, better yet, consumer-generated media (CGM) More important, what tactics will increase the odds that CGM works for you, not against you" I found this article amazing, especially for smaller cash-strapped businesses looking for clever ideas to get their customers excited. The Peet's Coffee example is blindingly simple yet lots of fun and generated great results. The GM "design our ad" example failed miserably because it appears to...http://www.reachcustomersonline.com/content/2006/05/08/10.00.47/index.php Email Marketing Summit 2006 Wrap-Up Report- May 8, 2006 "After three years of non-stop "search marketing rocks" focus, seems like the marketing world is taking a second look at its old pal email. And in 2006 email response rates are looking darned good. It's not the tired email-is-dead 2003 world anymore. Junk mail didn't kill email the way most "experts" expected. Instead, the struggle to stay afloat in an ocean of junk made permission emailers much, much stronger. In fact, seems like most attendees and speakers landed their current...http://www.reachcustomersonline.com/content/2006/05/08/10.00.48/index.php Usability Testing Best Practices: An Interview with Rolf Molich- May 8, 2006 "You may have never heard of Rolf Molich. Yet, if youve done any usability testing, design evaluations, or heuristic inspections, then youve been affected by his pioneering work. Since entering the field in 1983, Rolf has produced some of the most impressive and forward-thinking research on effective discount usability techniques. Two of Rolfs more renowned contributions include the co-invention of the Heuristic Inspection process with Jakob Nielsen and the more recent CUE (Comparative...http://www.reachcustomersonline.com/content/2006/05/08/10.00.49/index.php Search Marketing: First Search Results Page or Bust!- May 8, 2006 "According to iProspect's "Search Engine User Behavior Study," search marketers should strive to get their natural results as high as possible on search return pages; 62% of search engine users click on links returned within the first page of search hits. A full 90% of users click on hits within the first three pages of search results." From eMarketer. Note that eMarketer articles are free for a limited time only. However, the eMarketer piece is a short summary from a research white paper,..http://www.reachcustomersonline.com/content/2006/05/08/10.00.50/index.php Search Engine Optimization: Beyond Keywords- May 8, 2006 "The words people type into a search box are not always the words they like to read when they click on the search result. Here's why. In March 2006, 3,252 people searched for 'New York hotel deals' according to Yahoo! Search Marketing. In the same period, only 46 people searched for 'New York hotel special offers'. Yet, I have found through ongoing research that 'special offers' is a more attractive phrase to many than 'deals'." Nice thought piece from Gerry McGovern about something that...http://www.reachcustomersonline.com/content/2006/05/08/10.00.30/index.php |