The End of the Internet as We Know It- May 8, 2006 "Telecommunications companies like Verizon and AT&T want to build high-speed networks to provide video and Internet services in competition with cable companies. Will these networks be broadly available and foster technological innovation Or will they simply benefit certain moneyed interests The answer -- and, ultimately, the future of the Internet -- depends on the telecommunications bill currently winding its way through Congress. Consumer advocates and progressives like Rep. Ed Markey (D-MA).http://www.reachcustomersonline.com/content/2006/05/08/18.29.17/index.php Principles and Elements of Web Design- May 8, 2006 "So far we have looked at the fundamentals of design in a rather abstract way, discussing and illustrating the concepts using simple shapes and forms. This is an excellent way to introduce the principles and elements of design, but does not bridge the gap between theory and practice. In this article we will be reviewing many of the topics previously covered, but we will be doing so using actual Web sites so that we can see how everything we have been talking about fits together." Digital Web...http://www.reachcustomersonline.com/content/2006/05/08/10.10.46/index.php Create Thumbnail Sales Portraits of Your Customer Personas- May 8, 2006 "Around here, we rarely worry about whether a client's business is B2B or B2C or any flavor in between. Because any "sale" takes place largely within the context of a customer's buying decision process, we look instead at how customers view the complexity of the sale. This customer-centric perspective allows us to fine-tune the personas and scenarios that make up your persuasive system based on the various dimensions of your sale's complexity." An interesting methodology for persuasive...http://www.reachcustomersonline.com/content/2006/05/08/10.10.45/index.php Top 10 Best Practices for Publishing an Email Newsletter- May 8, 2006 "I've been publishing Web Digest For Marketers since April 1995. It was the first email newsletter to cover Internet Marketing. An experience curve of 11 years must result in seeing what works over time, and what doesn't. Here is the inside track on what to pay attention to when publishing your email newsletter, and what to stay away from." From Web Digest for Marketers.http://www.reachcustomersonline.com/content/2006/05/08/10.00.32/index.php Email Open and Clickthrough Data by Industry- May 8, 2006 I found two interesting bits of research that shows email newsletter open and clickthrough data by industry. MailerMailer (PDF), an email service provider, offers their research completely free. Omniture requires you to provide your contact information. Both sets of data should be useful to compare your results.http://www.reachcustomersonline.com/content/2006/05/08/10.00.38/index.php Mapping the E-Mail Deliverability Chain- May 8, 2006 "Years ago, the e-mail delivery chain had just a few links. You loaded your e-mail and hit "send." After a couple handoffs, the message arrived in your recipient's inbox the way you sent it. Today, that chain has many more links. Some block your e-mail, others help it along." Fascinating quick article from ClickZ that describes the many, many ways your email marketing can be blocked.http://www.reachcustomersonline.com/content/2006/05/08/10.00.39/index.php 694 Million People Currently Use the Internet- May 8, 2006 "comScore Networks today announced the launch of comScore World Metrix, the first true estimate of global online audience size and behavior based on activity from the worlds largest online behavioral research panel. The comScore World Metrix panel has active representation from countries that comprise 99 percent of the global Internet population. In launching comScore World Metrix, the company announced that 694 million people, age 15+, used the Internet worldwide from all locations in March...http://www.reachcustomersonline.com/content/2006/05/08/10.00.40/index.php Where Do US Women Go Online- May 8, 2006 "Women's choices in buying and planning for the family, as well as pursuing their own interests, have a major impact online. According to some researchers women have been the majority among US Internet users for a number of years. They now make up 51.6% of the US online population and nearly 100 million American women will be online by 2008. The data show that more women are going online to find multimedia content, check classified ads, listen to radio and (men take note) read maps. Women...http://www.reachcustomersonline.com/content/2006/05/08/10.00.41/index.php Ten Tips for Donating a Computer- May 8, 2006 "As more companies, organizations, and individuals find reasons to upgrade their computers, the problem of how to safely discard used equipment continues to amplify. CompuMentor, a provider of technology assistance to other nonprofits and the home of TechSoup, is working with Microsoft Corporation and other organizations to improve the environment and bridge the digital divide by helping consumers properly donate or recycle computer equipment. Here are some guidelines you can use when passing..http://www.reachcustomersonline.com/content/2006/05/08/10.00.42/index.php Online Payment Direct to Your QuickBooks Software- May 8, 2006 QuickBooks, probably the leader in software smaller businesses use to manage their books, now offers online payment processing that shows up as a feed you easily pull into QuickBooks. For users of this software, this service bridges a gap that used to be filled by manually exporting data as a static file you then had to import into the software. And that assumed the translation had been updated to your version. While they tout online stores where this service is built in, it works fine with...http://www.reachcustomersonline.com/content/2006/05/08/10.00.46/index.php |