Don't Come Around Here No More...- August 21, 2003 MY WEBLOG IS NOW ON TYPEPAD...New TypePad RSS Feed is herehttp://johnporcaro.blogspot.com/2003_08_01_johnporcaro_archive.html#106149957318295995 This Blog Is Moving- August 8, 2003 Moving to TypePad. New URL: http:johnporcaro.typepad.comblogNew RSS: http:johnporcaro.typepad.comblogindex.rdfhttp://johnporcaro.blogspot.com/2003_08_01_johnporcaro_archive.html#106031186319884044 Stressed Out By Information Overload, Constant Interruption, and Increasing Personal Isolation- August 8, 2003 See you all at 7AM tomorrow morning in Bellevue (I'll be the sleepy one in the back row).Tim SandersConquering New Economy Depression Syndrome Venture BreakfastAugust 8, 2003, 7:00 a.m. at the Bellevue HyattImagine feeling totally exhilarated to be at work. You love what you do, the people you work with, the responsibilities you face, and the simple fact that youon a daily basis make a difference. Each Sunday evening, you find yourself anticipating the coming week with a mixture of eagerness...http://johnporcaro.blogspot.com/2003_08_01_johnporcaro_archive.html#106030760982215060 Do THEY Know What You've Done for Them Lately- August 8, 2003 Today, I found a great article on self-promotion, from Harvard Management Communication Letter. Self-promotion is a fundamental expectation here, and virtually nobody is promoted unless his or her boss's boss knows all about what they do, and sees value in it. There's a fine line between being a pest, and doing what's best for your career. Tom Krattenmaker is director of news and information at Swarthmore College, near Philadelphia, and shares his insight (lots more worth reading in the...http://johnporcaro.blogspot.com/2003_08_01_johnporcaro_archive.html#106030735103037711 Six-Sigma-ize Your Marketing- August 8, 2003 Bryan Eisenberg of Future Now has an article in ClickZ called 'Six Sigma' Web Marketing. I personally think Six Sigma is highly under-rated among marketing folks, and is a lot more applicable than most think. Once you've discovered the customer's pain, finding the things to six-sigma-ize are pretty easy. Six Sigma (3.4 defects in 1 million opportunities) isn't an impossible goal. It doesn't mean that you have no defects. Our goal, for example, is that a customer (or internal employee,...http://johnporcaro.blogspot.com/2003_08_01_johnporcaro_archive.html#106030619404992037 Seven Deadly Sins of Web Writing- August 7, 2003 David Jung at B2Blog points to a very interesting post called The Seven Deadly Sins of Web Writing, by Gerry McGovern. My favorites are 5 and 6. Luckily, the guys I have doing our web content (Ed, Cesar, Frank, Lori, and James) are pretty good. But even for us (see sin number one), we have lots to learn.http://johnporcaro.blogspot.com/2003_08_01_johnporcaro_archive.html#106023314377323803 Not a Bad Job if You Can Get It- August 7, 2003 Jeff Jarvis at BuzzMachine points to The Worst Job in Journalism. Tim Porter was just named Ombudsman for the New York Times. Maybe we should add that to Scoble's title According to Tim, there is one thing that will make him successful. Really listening to readers (are you sensing a theme to my posts yet). "There was comment aplenty the other day about the New York Times' decision to name an ombudsman, but precious little advice for the person who's going to inaugurate what Jeff Jarvis...http://johnporcaro.blogspot.com/2003_08_01_johnporcaro_archive.html#106023255940423653 Warning...- August 7, 2003 I signed up for TypePad. I'm liking what I see. This blog may find a new home soon.http://johnporcaro.blogspot.com/2003_08_01_johnporcaro_archive.html#106023039670750572 Something Worth Saying- August 7, 2003 Joi Ito blogs about the conversation about Shure earphones that took place on his site. I was so impressed with the way the Product Manager jumped right in, and the response he got, I ended up forwarding the post to several co-workers, and one of the senior directors of our recent "Customer Partner Experience" push (that sounds pretty corporate-ish, doesn't it). Wow. If only our PMs felt comfortable enough to have real conversations with real customers using a real voice. And more to the...http://johnporcaro.blogspot.com/2003_08_01_johnporcaro_archive.html#106022947817664262 Dont Get Buried in Customer DataUse It- August 7, 2003 A good deal of what my team does is develop customer- (or partner-) facing web sites. We collect a bunch of data, and we run several different reports. We're still discovering ways of doing "data mining" to spot trends, analyze usage, stuff like that. One of the handful of newsletters I get is Harvard Business Review's "Working Knowledge". If you're not one of those that's popped the $118 for a subscription to HBR--well worth the investment in your career in my opinion (or have access to it.http://johnporcaro.blogspot.com/2003_08_01_johnporcaro_archive.html#106002581486362682 |