Industry Analyst Reporter - Industry Specific NewsTekrati Industry Analyst Reporter News ServiceConsolidation Will Strengthen Online Ad Network Market, says JupiterResearch- April 21, 2008 Despite negative feelings from advertisers, both independent and conglomerate ad networks will remain major players in the online ad market, according to JupiterResearch. A new study shows the big four -- Google, Yahoo!, MSN, and AOL-- captured 60 percent of US online ad spending in 2007. With their wide-scale acquisition of 3rd party ad network companies in the past year, the major players may be able to offer true one-stop shopping in the near term.http://industry.tekrati.com/research/10274/ Companies Waste Billions by Influencing the Wrong Influencers, says Society for New Communications Research- April 18, 2008 Disciples of influencer marketing believe that a small number of people tell everybody else what decisions to make. However, business is wasting billions chasing the wrong "influencers," according to Nick Hayes, founder of Influencer50. Hayes will cut to the chase on identifying influencers and what to do about them during his keynote at the New Communications Forum 2008, taking place April 22-25, 2008 at The Vineyard Creek Inn and Spa in Sonoma County, Calif. Discounts and Flex Passes still.http://industry.tekrati.com/research/10267/ Over Half of all Exchange Revenues are Exposed to Latency Risk, says TABB Group- April 16, 2008 For U.S. equity electronic-trading brokerages, handling the speed of the market is of critical importance, because latency impedes a broker's ability to provide best execution. According to new research from TABB Group, 16 percent of all US institutional equity commissions are affected by latency risk, totaling $2 billion in annual revenue. Low latency IT spending will almost double, from under $100 million currently to about $170 million by 2010.http://industry.tekrati.com/research/10263/ Mobile Search Critical as Search Advertising Races Towards $5 Billion in 2013, says ABI Research- April 16, 2008 Just as search became critical on the desktop, search will become increasingly important in the mobile space, according to ABI Research. On-portal, off-portal, and SMS-based search will be important drivers of search-related advertising, with total SMS searches growing from 13 billion in 2008 to over 76 billion by 2013.http://industry.tekrati.com/research/10262/ |