DailyLead: Yahoo Plans Major Restructuring- June 20, 2008 Yahoo's president, Susan Decker is pushing a plan to centralize "numerous product groups, such as its mail, search and homepage divisions, into a global product organization amid intense pressure to boost earnings."http://www.isedb.com/db/articles/1849/1/DailyLead-Yahoo-Plans-Major-Restructuring-/Page1.h... An interview with Rob Malda, Slash Guy- June 17, 2008 When Reece from PingZine handed me this assignment and told me I was interviewing Rob Malda I pretended to be excited and nodded my head knowingly while he educated me on Rob&8217;s background. Honestly, I had no clue who Rob was. I guess that&8217;s because I live in my own little Web Hosting and Reality TV world&8230;but then I heard the magic word: SLASHDOT!http://www.isedb.com/db/articles/1848/1/An-interview-with-Rob-Malda-Slash-Guy/Page1.html DailyLead: Microsoft Ends Talk With Yahoo. Yahoo reached a deal with Google- June 13, 2008 The Wall Street Journal reported that Microsoft have ended the talks with Yahoo and no longer willing to buy Yahoo for $33 per share. Also, the Wall Street Journal reported that Yahoo reached an ad deal with Google that could generate $800 million in annual revenue according to Yahoo.http://www.isedb.com/db/articles/1847/1/DailyLead-Microsoft-Ends-Talk-With-Yahoo-Yahoo-rea... DailyLead: Google going on a space adventure- June 12, 2008 Google co-founder Sergey Brin wants to go to space and has made a $5 million down payment to book a seat on a private space flight.Zillow.com CEO launched a new site that includes compensation figures.http://www.isedb.com/db/articles/1846/1/DailyLead-Google-going-on-a-space-adventure/Page1.... DailyLead: AOL launches an updated radio service- June 11, 2008 AOL launched an updated radio services adding streams from 150 CBS Radio stations, custom channels and 200 AOL Radio channels. Google and Microsoft employees help China's earthquake relief effort.Kaiser Permanente announced today a new program to link patient data to Microsoft consumer health platformhttp://www.isedb.com/db/articles/1845/1/DailyLead-AOL-launches-an-updated-radio-service/Pa... Targeting Niche Audiences - AOLs New Branding Strategy- June 9, 2008 AOL, hoping to revamp its services, has a new branding strategy in place. Plans now focus on the AOL search engine and targeting specific niche audiences. Some naysayers are already contradicting its efforts; however, the results remain to be seen. Will other struggling search engines join the bandwagonhttp://www.isedb.com/db/articles/1844/1/Targeting-Niche-Audiences---AOLs-New-Branding-Stra... DailyLead: Microsoft launches search and give, Icahn Calls Yahoo "Deceitful"- June 4, 2008 Ichan attacked Yahoo severance plan and accused Chief Executive Jerry Yang of going to "inordinate lengths" to sabotage Microsoft Corp.'s bid for the Internet giant and reiterated that "the only way to salvage Yahoo is to merge with Microsoft. In another news, Microsoft launched and enhanced version of its "Search AND Give" search engine. Consumers can start donating one cent per search to more than 100,000 schools and 900,000 non-profit organizationshttp://www.isedb.com/db/articles/1843/1/DailyLead-Microsoft-launches-search-and-give--Icah... DailyLead: Ichan wants Yang out- June 4, 2008 Icahn wants to oust Jerry Yang, the Wall Street Journal reported. "Mr. Icahn, in an interview, accused Mr. Yang and the company's board of being disingenuous about their willingness to consider an acquisition offer and of setting up a costly employee-retention plan that would deter any dealhttp://www.isedb.com/db/articles/1842/1/DailyLead-Ichan-wants-Yang-out/Page1.html DailyLead: Microsoft Live Search Now on Hewlett-Packard Computers- June 3, 2008 Microsoft's Live Search is now the default search engine on Hewlett-Packard computers sold in the United States and Canada beginning January 2009. Microsoft is building a custom, Live Search-enabled toolbar for HP customers. As part of the deal, the default search engine setting in the browser on all HP consumer PCs will also be set to Microsoft Live Search.http://www.isedb.com/db/articles/1841/1/DailyLead-Microsoft-Live-Search-Now-on-Hewlett-Pac... Consistency Is Key in the PPC Conversion Process- June 3, 2008 Let me enlighten you about something you might not have considered. Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event. Oftentimes, online marketers focus on the effects of PPC copywriting and the click-through rate it achieves. That click-through rate is thought of as the end-all, be-all for the campaign. But, the overall goal of PPC copywriting is not to get...http://www.isedb.com/db/articles/1837/1/Consistency-Is-Key-in-the-PPC--Conversion-Process/... |