Renaming the Business, Keeping the Brand- March 27, 2006 You might have noticed, I'm in the process of changing the name of my business. This change was a long, long time coming and well over due.When I started SOHO It Goes! in early 2003, it was amidst tremendous economic and industry changes (in a post 911, dot com imploded world). I (unwillingly) thought that web and graphic design might be "behind me" and I had a notion of being something more like a virtal assistant with great design skills. Looking back, I sometimes wonder WHAT I was thinking...http://www.businessdesignstudio.com/resources/blogger/2006/03/renaming-business-keeping-br... Web Site Assessments- March 9, 2006 Do you already have a web site but wonder if there are things you might do to improve it Maybe you did it yourself - and it's not half bad - but you're just not sure what direction to take it to next. You might simply need a set of professional eyes to review your site and make sure you haven't made any glaring mistakes that will cost you clients.As you know, I have a vast amount of web design, interface design, usability and information architecture experience - spanning a decade and over 300..http://www.businessdesignstudio.com/resources/blogger/2006/03/web-site-assessments.html Outfoxing Small Business Owners- March 5, 2006 Earlier this year, I was invited to contribute a couple pieces to a book that will be published in 2006. The author, Gene Marks, sent me a copy of one of his past books, Outfoxing the Small Business Owner: Crafty Techniques for Creating a Profitable Relationship, as a thank you. When arrived, I almost added it to the pile of books I need to read, when I saw the cover - the artwork made me laugh, so I opened it up and started reading.Besides being quite possibly the best small business book I've.http://www.businessdesignstudio.com/resources/blogger/2006/03/outfoxing-small-business-own... Audio on Your Web Site- March 2, 2006 With all of the multimedia developments in the world of web technology, the affordability of large amounts of web hosting, and an explosion in high speed connectivity, it has suddenly become a lot easier for small businesses to have audio of some kind on their web sites. There are a number of ways audio can be used - from podcasting to streaming radio stations to downloadable info products. Let's take a look at some of the reasons why you might want to include audio in your web presence and...http://www.businessdesignstudio.com/resources/blogger/2006/03/audio-on-your-web-site.html |