Movie Marketing Blog - Movie Marketing UpdateCovering film marketing, DVD release marketing, film festival marketing and publicity and other movie marketing trends.Has the Maturing of Generation-X prompted the rise of 'New Dude Cinema'- August 9, 2005 In his latest column on Black Table, Tim Grierson has coined a new phrase to describe the emerging crop of frat-buddy comedies of the past year - "New Dude Cinema":The New Dude company of actors, dubbed the "frat pack," includes...http://www.indiescene.net/archives/Comedy/Has-the-Maturing-of-.html A Look at the Marketing Behind 'Wal-Mart: The High Cost of Low Price'- August 9, 2005 The LA Times' Calendar section had an interesting feature on documentarian Robert Greenwald, the filmmaker behind last year's smash indie DVD releases Outfoxed and Uncovered: The Whole Truth about the Iraq War. So how did Greenwald find an audience...http://www.indiescene.net/archives/Documentary/A-Look-at-the-Market.html Killer Biopic Stirs Controversy in Canada- August 5, 2005 According to the Montreal Gazette, 'Karla', a film about notorious Canadian killers Karla Homolka and Paul Bernardo was pulled from the screening schedule of the Montreal Film Festival due to a political and sponsor backlash:In recent months, Ontario Premier...http://www.indiescene.net/archives/Independent/Killer-Biopic-Stirs-.html Bizarre Product Placement: James Bond to Drive a Fiat Econobox- August 5, 2005 According to an article on Bloomberg, James Bond will slip behind the wheel of, ahem, a Fiat Panda:The Fiat Panda, one of Fiat SpA's cheapest models, will make its screen debut in the next James Bond film due in...http://www.indiescene.net/archives/Product-Placement/Bizarre-Product-Plac.html Report: Teens and Tweens are abandoning TV- August 1, 2005 According to Packaged Facts, a new division of Marketresearch.com, teens and Tweens are not all zoned out in front of the tube, making them increasingly difficult to reach via TV advertising:Almost 80% of the 8- to 14-year-olds, or so-called tweens,...http://www.indiescene.net/archives/Teens/Report-Teens-and-Twe.html Sony Releases Extended 'Stealth' Preview for TiVo Users- August 1, 2005 According to Jaffe Juice, Joseph Jaffe recently discovered the first four minutes of 'Stealth' waiting for him in his "My TiVo" showcase: My TiVo showcase offered me the opportunity to watch the first 4 minutes of the just released action...http://www.indiescene.net/archives/PVRs/Sony-Releases-Extend.html |