Movie Marketing Blog - Movie Marketing UpdateCovering film marketing, DVD release marketing, film festival marketing and publicity and other movie marketing trends.Universal announces 'King Kong' Affinity MasterCard- July 29, 2005 According to the 'Kong is King' fan site, Universal is planning to issue a limited edition King Kong MasterCard on October 1st: The new card, an illustration of Kong on the the front, depicting a poignant moment on Skull...http://www.indiescene.net/archives/Universal/Universal-announces-.html Scarlett Johansson Digitally Enhanced for 'The Island' Ads- July 29, 2005 On a lighter Friday note, Scarlett Johansson was recently shocked to discover her digitally-enhanced cleavage on a billboard promoting 'The Island' in Los Angeles: The Lost in Translation actress slammed on the brakes when confronted with a giant advert of...http://www.indiescene.net/archives/Dreamworks/Scarlett-Johansson-D.html Fox makes a Major Marketing Push for the Christian Audience- July 28, 2005 According to a recent article on The Deadbolt, 20th Century Fox has pursued a number of initiatives to solidify it's position in the christian marketplace:According to Director of Marketing Jeff Yordy, Fox wants to expand its dominance of the DVD...http://www.indiescene.net/archives/20th-Century-Fox/Fox-makes-a-Major-Ma.html VSDA Panel: DVD Marketing Goes Local- July 27, 2005 Movie Marketers are conducting more local DVD promotions with regional retailers, according to an article in Video Business: A 20th Century Fox Home Entertainment exec said during the VSDA session that the studio is working with retailers in the...http://www.indiescene.net/archives/DVD-Marketing/VSDA-Panel-DVD-Marke.html McDonald's and DreamWorks Animation enter Marketing Pact- July 27, 2005 According to an announcement today, McDonald's is teaming up with DreamWorks Animation to promote upcoming films starting in 2007: DreamWorks Animation SKG and McDonald's Corporation today announced a two-year worldwide marketing and promotional relationship. The first film associated with the...http://www.indiescene.net/archives/Partnerships/McDonalds-and-DreamW.html DVD Sales For First Half of 2005 up 19% over Last Year- July 26, 2005 According to a report released today by the DVD Entertainment Group, In the first half of 2005, more than 770 million DVDs were shipped to retail outlets - a 19% increase over 2004. DEG further reported that the total number...http://www.indiescene.net/archives/Market-Research/DVD-Sales-For-First-.html Vets Upset over 'Wedding Crashers' Purple Heart Promo- July 26, 2005 According to Adrants, a tongue-in-cheek viral game for 'The Wedding Crashers' urging the use of the Purple Heart medal to score chicks has angered Veterans' groups: Part of the promotional website for the Owen Wilson, Vince Vaughn movie Wedding Crashers...http://www.indiescene.net/archives/New-Line/Vets-Upset-over-Wedd.html Did Excessive Product Placement Help Sink 'The Island'- July 25, 2005 Jeff Greefield makes an interesting point over at Product Placement News today: As product placement becomes more ubiquitous, film critics are much more likely to seize on films that take it too far -- especially when they don't like a...http://www.indiescene.net/archives/Product-Placement/Did-Excessive-Produc.html Sony Pictures teams up with Maven Networks to promote 'Stealth' via Broadband- July 25, 2005 According to a joint press release issued today, Sony Pictures is teaming up with Maven Networks, a company that specializes in broadband content, to provide high quality streaming elements to promote the upcoming release of 'Stealth': Sony Pictures Digital's...http://www.indiescene.net/archives/Sony-Pictures/Sony-Pictures-teams-.html |