Nomanzland WeblogMarketingnieuws uit o.a. ClickZ MarketingVOX - The Voice of Online Marketing, DuctTape Marketing, RSS and Email Marketing, Search Engine Guide Marketing News, Marketing - The Bold Approach Method, Search Engine Watch(Untitled)- March 14, 2008 Creativity is a wonderful motivator. Too often business owners get stuck in a rut when it comes to generating referrals. The common ploy of paying for referrals just doesn&8217;t do much to motivate, and in fact, may feel a bit distasteful in many settings. I&8217;ve found that some of the best ways to stimulate referrals is to do something creative enough that it stimulates buzz and word of mouth. The idea is to get people talking so that they refer without really overtly selling...http://radio.weblogs.com/0135231/2008/03/14.html#a15389 (Untitled)- March 13, 2008 Defending SEM During a Recession. If a recession does come, search marketers will need to defend their budgets, and even their jobs. Defining past value to the company, and future contributions, can be a straightforward process.http://radio.weblogs.com/0135231/2008/03/13.html#a15388 |