Inside integrated newsrooms: Communication is the key- July 24, 2008 With the rapid development of new media platforms, newspapers have been at the forefront of pushing through innovative and easily accessible products to satisfy their consumers thirst for twenty-four hour news. This is undoubtedly an exciting time for the newspaper industry, but how do reporters and editors on the ground feel about the changes happening in their industryFactsThe National Union of Journalists' survey on this issue in the UK makes stark reading: the introduction of new media has..http://www.editorsweblog.org/analysis/2008/07/inside_integrated_newsrooms_communicatio.php Where have all the female readers gone- July 17, 2008 Back in 2001, the Guardian newspaper asked, "Where have all the women gone", and it is a question that has plagued the editors of leading British newspapers for the past two decades as only 41% of women - 10.3 million - read a daily UK newspaper (October to March 2008). Genevieve Roberts, a former features writer and reporter for The Independent, now an advertising planner for McCann Erickson on the Evening Standard account, told me: "Almost every newspaper is trying to appeal to female...http://www.editorsweblog.org/analysis/2008/07/where_have_all_the_female_readers_gone.php LA Times: when news stories are for celebrities, blogs for politics, videos for emotion- July 9, 2008 The Los Angeles Times' website drew 115 million page views in June, just short of its all-time traffic record of 120 million PV set in May.A quick glance at the list of most-read stories and most-viewed multimedia features in June gives a good idea of readers' favorite topics of interest - namely a push towards celebrity news and away from global issues and traditionally important topics such as the general elections. The lists also show that, despite newspapers' widespread emphasis on blogs...http://www.editorsweblog.org/analysis/2008/07/la_times_when_news_stories_are_for_celeb.php Part 2: The New York Times' international bid, in print and online- July 3, 2008 Part 1 discussed how the planned changes at The New York Times and International Herald Tribune will help the NYT's continuous news offerings, and how these changes could affect the organization and interaction between both newsrooms.Part 2 examines how The New York Times intends to:- Further compete against the Financial Times and Wall Street Journal internationally, and ways in which newspapers can reinforce their international reach.- Use the strength of its online brand while safeguarding...http://www.editorsweblog.org/analysis/2008/07/part_2_the_new_york_times_international.php Part 1: New York Times expands Continuous News, furthers integration with IHT- July 3, 2008 At a time when any local or national news outlet can potentially become an international online brand, and as newsrooms adapt to a 24-hour news cycle, editors can learn from The New York Times' most recent attempt to 'kill' both birds with one stone.Last week, top execs from The Times and the International Herald Tribune announced plans to merge iht.com and nytimes.com into a co-branded international section, in order to increase both sites' reach and appeal to international advertisers. In...http://www.editorsweblog.org/analysis/2008/07/part_1_new_york_times_expands_continuous.php |