Social software - The demise of the editorial voice- April 26, 2007 So here is a conundrum. You run a website that is rich in content. You have a strong editorial voice and pride yourself on your ability to generate good content. People keep talking to you about Web 2.0. They say that you don't need editors any more because it is now a content democracy where the user chooses what lives (gets into the "Most Popular") and what dies (comes bottom of the list).But you like your editorial voice and you think that your users do as well. Do your audience really want..http://www.gilesblackburn.co.uk/2007/04/social-software-demise-of-editorial.html |