Legal Marketing -- by Larry BodinePractical marketing for law firms and legal marketers. From the founder of The Law Marketing PortalJumbo Shrimp Marketing- April 30, 2006 John Moore, who was formerly in marketing at Starbucks Coffee and Whole Foods Market, makes a great point in his blog post, Get Bigger by Acting Smaller on MarketProfs.com. When small businesses dream, they usually dream of becoming a bigger...http://legalmarketing.typepad.com/blog/2006/04/jumbo_shrimp_ma.html Ethics Opinion Allows Law Firms to Own Other Law Firms as Subsidiaries- April 28, 2006 Creating a potential gold mine for law firms, an ethics ruling in New Jersey now allows a law firm to own another law firm as a wholly-owned subsidiary. This is groundbreaking news, because up to now, a law firm could...http://legalmarketing.typepad.com/blog/2006/04/ethics_opinion_.html Law Firm Marketing Budgets- April 27, 2006 Here's some fresh information on law firm marketing budgets, which I just picked up from the LawMarketing Listserv. Many thanks to Marcie L. Borgal, Principal of The BTI Consulting Group, Inc., for furnishing the info. BTI recently interviewed more than...http://legalmarketing.typepad.com/blog/2006/04/law_firm_market.html Administrators Upset over High CMO Pay- April 25, 2006 I picked up intelligence today that law firm administrators are getting upset about the salaries that some law firm marketers are getting. They're ticked off that the CMO is making as much or more money that they are, as well...http://legalmarketing.typepad.com/blog/2006/04/administrators_.html Marketing a Tax Practice- April 25, 2006 How do you market a tax practice The answers came from LawMarketing Listserv members Vickie J. Gray, Larry Bodine, Jaffer Manek, Hale T. Chan, Ross Fishman and Mark Merenda. Among the ideas raised were: You're dealing with tax-nerds. Spoon feed...http://legalmarketing.typepad.com/blog/2006/04/marketing_a_tax_1.html Maximizing Business Development Through Client Teams- April 24, 2006 Law firms are creating client service teams to protect, preserve and expand the business relationships, according to marketer Iris Jones, Esq., Client Services Advisor at Akin Gump Strauss Hauer Feld in Washington Teams add tremendous value to the client by...http://legalmarketing.typepad.com/blog/2006/04/maximizing_busi.html Nearly 70% of clients dissatisfied- April 17, 2006 I was shocked to read this new statistic from BTI Consulting in Boston in a new article The Declining Client Satisfaction Antidote on the LawMarketing Portal. Low client satisfaction plagues todays legal industry. Client satisfaction rates among the Fortune 1000...http://legalmarketing.typepad.com/blog/2006/04/nearly_70_of_cl.html Wikis and IM offer New Hope to End the Crushing Weight of Email- April 13, 2006 In 2006 there will be 22,000 billion emails messages sent, up from 19,000 billion law year, according to the April 4 Financial Times. Its a crushing load. I could easily spend an entire workday doing nothing but answering emails. But...http://legalmarketing.typepad.com/blog/2006/04/wikis_and_im_of.html On the Road Again- April 4, 2006 I won't be posting from April 4-20 because I'll be out of the country and on the road. First I have to fly to Munich, Germany, to help my favorite aunt into a nursing home. Then I return to Tucson...http://legalmarketing.typepad.com/blog/2006/04/on_the_road_aga.html Ugly Little Ads that Sell- April 3, 2006 Eric Gagnon has a great little article entitled Ugly Little Ads that Sell: How to Make a Smaller Ad Pull Better Than a Bigger One on the Business Marketing Institute site. If you flip through successive issues of any trade...http://legalmarketing.typepad.com/blog/2006/04/ugly_little_ads.html |