Larry Bodine's LawMarketing BlogNews, opinions and insights into professional services marketing.New Location- April 26, 2007 This blog is now continued at http:blog.larrybodine.com It's a fabulous LexBlog blog, built by the talented designers and engineers of LexBlog Inc., http:www.lexblog.com. Built on a Moveable Type system, the blog gives me many expanded features, better than Typepad: Custom...http://pm.typepad.com/professional_marketing_bl/2007/04/httpbloglarrybo.html The Best Lateral Partner Announcement, Ever- April 19, 2007 When two partners returned to Meltzer, Lippe, Goldstein & Breitstone after a five-year hiatus, the firm felt as if it had won a contest. Jubilation echoed throughout the 30-attorney firm on Long Island, leading it to create the best lateral...http://pm.typepad.com/professional_marketing_bl/2007/04/the_best_latera.html A Clever Way to Market Estate Planning Services- April 18, 2007 I discovered a clever way for a lawyer to market his estate planning services when the phone rang the other day. It was Gibraltar Trusts on the line, which monitored real estate transactions and saw that I had refinanced my...http://pm.typepad.com/professional_marketing_bl/2007/04/a_clever_way_to.html How Much to Pay a Marketing Director- April 16, 2007 Lawyers ask me all the time how much salary they have to pay to get a good marketing director. The marketer would be somebody who generates revenue and is not part of overhead, so the salary is an investment. You'll...http://pm.typepad.com/professional_marketing_bl/2007/04/how_much_to_pay.html Four Hot Trends in Marketing- April 12, 2007 My friend, the always brilliant Silvia Coulter, has spotted four big trends in marketing: Firms are beginning to build out their strategic client account teams. The more structured, the higher the results. Some savvy leaders have hired strategic account team...http://pm.typepad.com/professional_marketing_bl/2007/04/four_hot_trends.html Marketing by Not Being a Dork- April 11, 2007 Being the "cool" choice is a good marketing technique, and a Los Angeles accounting firm is doing the next best thing with an "accountants aren't dorks" approach. According to an article in the April 2007 Inc. magazine, Stonefield Josephson president...http://pm.typepad.com/professional_marketing_bl/2007/04/marketing_by_no.html 2007 LMA Your Honor Awards- April 10, 2007 For those of you who missed the Legal Marketing Association meeting in Atlanta, here is the list of first place winners in the 2007 LMA Your Honor Awards. Congratulations and mazeltov to all the winners! 1. Identity: Goulston Storrs for...http://pm.typepad.com/professional_marketing_bl/2007/04/2007_lma_your_h.html Marketing Lessons from The Sopranos- April 8, 2007 Madonn'! Lawyers could learn a marketing lesson or two from Tony Soprano, the organized crime leader who has entertained us for 10 years on the TV show, "The Sopranos." Whether you're in waste management or law, you've got to be...http://pm.typepad.com/professional_marketing_bl/2007/04/marketing_lesso.html An Easy Way to Get Referrals- April 6, 2007 Here's a great tip on getting referrals, from Matt Homann, a St. Louis attorney who founded LexThink and is the author of the blog "the nonbillable hour." "Find your five favorite clients. Take them to dinner. Dont let them leave...http://pm.typepad.com/professional_marketing_bl/2007/04/an_easy_way_to_.html Florida Bar's board favors Web ad regulation- April 5, 2007 Finally some good news about regulation of lawyer advertising: The board for the Florida Bar has approved a proposed Web site advertisement rule, and it plans to soon take it to the Florida Supreme Court. Website Rule 4-7.6 would allow...http://pm.typepad.com/professional_marketing_bl/2007/04/florida_bars_bo.html |