Is Strategy the New Term for Marketing- June 19, 2005 Philadelphia law firm Pepper Hamiltion have appointed their first Chief Strategy Officer. His main responsilibity is to "help the firm identify and pursue growth and marketing opportunities, including new geographies, combinations and lateral acquisitions." So is a law firm's primary...http://lawfirmmarketing.blogs.com/law_firm_marketing/2005/06/is_strategy_the.html Marketing Staff Move Too Quickly- June 16, 2005 Intersting article in June 9th Law Gazette where Gillian Khan, Marketing Director of London law firm, Berwin Leighton Paisner, claims that marketing staff simply do not stay long enough in the role to be significant. Gillian has been in her...http://lawfirmmarketing.blogs.com/law_firm_marketing/2005/06/marketing_staff.html Law Firm Marketing : Please Call Back in 48 Hours...we don't want your business- June 5, 2005 Earlier this week I had the opportuinty to pass a referral to a law firm in another part of the country. My contact was looking for a law firm in this city. When I spoke to the law firm, I...http://lawfirmmarketing.blogs.com/law_firm_marketing/2005/06/law_firm_market.html |