New Media JournalTracking developments in new mediaNielsen adapts to a DVR world- December 22, 2005 Nielsen, the leading television rating company, will start tracking DVR use and adding it to its ratings reports, which will now come in three forms. Responding to the requests of clients who wanted to know how DVR use affected viewing, Nielsen will now offer three ratings per program and network: Live, LiveSame Day (which includes same-day ...http://www.newmediajournal.com/?p=432 |