Do you have a plan- March 26, 2008 Do you have a plan -- From Seth Godin, Managing urgencies..."...Add up enough urgencies and you don't get a fire, you get a career. A career putting out fires never leads to the goal you had in mind all along."...If you work in an urgent-only culture, the only solution is to make the right things urgent."If you don't have time to fix the processes that result in fire-fighting, you may as well plan for a career in fire-fighting.http://www.focusedperformance.com/2008/03/do-you-have-plan.html Tell Me How You'll Measure My Conversations- March 25, 2008 Tell Me How You'll Measure My Conversations...and I'll tell you how I'll converse. From AdWeek, Conversation Quotient talks about the difficulty in measuring the infant social media channel for reaching interacting with your potential customers.http://www.focusedperformance.com/2008/03/tell-me-how-youll-measure-my.html It's the Relationship, Stupid- March 23, 2008 It's the Relationship, Stupid --The Break Upby geertdesagerhttp://www.focusedperformance.com/2008/03/its-relationship-stupid.html Concentration- March 18, 2008 Concentration --http://www.focusedperformance.com/2008/03/concentration.html Value is in the eye of the guy who's paying- March 17, 2008 Value is in the eye of the guy who's paying -- From Joe Ely, What is Value, anyway, where he passes along a story about a shop making a value-call for the customer, that diminished that value in the customer's eyes.I ran into a similar situation on my last visit to my Hong Kong tailor. Decided to invest in what I've been calling (to my wife's distress) "my last Navy blazer", and asked the tailor to base the initial cut on the last jacket they made me, plus some new measurements for my extra...http://www.focusedperformance.com/2008/03/value-is-in-eye-of-guy-whos-paying.html Even for online advertising, there's always a constraint- March 17, 2008 Even for online advertising, there's always a constraint -- A potential problem for online advertising, which is made possible by high-speed internet access, lies in the bottleneck constraints uncovered by higher-speed internet access. From Doc Searls: Subtractvertising"If youre going to be in the advertising business, either as a site or as a service that puts ads on sites, at least make sure that the damn server gets the ads on the pages."Now that our home is served by a Verizon FiOS...http://www.focusedperformance.com/2008/03/even-for-online-advertising-theres.html |