CRM Mastery e-Journal » CRM Best PracticesCRM Best Practice and Industry NewsA Portrait of Todays CRM Landscape- September 15, 2008 Here is a rather long (17-page) article that was published on Newsfactor.com, A Portrait of Today&8217;s CRM Landscape. This article provides a fairly comprehensive look at the &8220;state-of-the art&8221; from 8 leading CRM technology solution companies (listed below) that should broaden your perspective on what CRM technologies can do for your organization: Customer relationship management (CRM) ...http://crmweblog.crmmastery.com/2008/09/a-portrait-of-todays-crm-landscape/ 7 Recommendations For Improving The Customer Experience- September 9, 2008 Here are several excerpts from an article by Barney Beal, the News Director with SearchCRM.com, Measuring The Customer Experience Takes More Than One Metric: Managing the customer experience seemed to be a major priority for many attendees here at the Gartner CRM Summit, where it was the central theme of the opening keynote. While much of ...http://crmweblog.crmmastery.com/2008/09/7-recommendations-for-improving-the-customer-exper... Most Companies Are Avoiding Social Media- September 8, 2008 Here are some insights from a press release about a recent survey, Most Companies Avoid Integrating Social Media Despite Evidence of Benefits: Most companies have no formal plans to manage the adoption of social media or leverage its benefits, despite early evidence such tools bring improved customer relationships and increased sales. Fear and apathy emerged as ...http://crmweblog.crmmastery.com/2008/09/most-companies-are-avoiding-social-media/ Get Social- September 4, 2008 Here&8217;s an excellent post about getting social with social networking sites by (Business) Coach Charrise, Get Social: My clients often ask me for advice about social networking. Social networking, in case you live under a rock, pertains to websites like MySpace, Facebook, Twitter, LinkedIn, StumbleUpon, and many more. In fact, there are so many ...http://crmweblog.crmmastery.com/2008/09/get-social/ Wheres the Sense of Urgency- September 3, 2008 Here&8217;s a very informative post that appeared in BNET&8217;s &8220;The View From Harvard Business&8221; blog by Sean Silverthorne, John Kotter: Where&8217;s the Urgency: John Kotter is considered one of the great management gurus on the subject of organizational change, penning such business best sellers as The Heart of Change and Leading Change. Welcome back Kotter, a ...http://crmweblog.crmmastery.com/2008/09/wheres-the-sense-of-urgency/ |