CRM Mastery e-Journal » CRM Best PracticesCRM Best Practice and Industry NewsTo Sell Online Software, Firms Must Employ Old-School Tactics- August 28, 2008 Here are several excerpts from an article I spotted a couple of days ago, To Sell Online Software, Firms Must Employ Old-School Tactics: Many tech-industry watchers say online software will be the way most businesses prefer to buy software in the future. But to reach these customers, the upstarts that deliver software this way will ...http://crmweblog.crmmastery.com/2008/08/to-sell-online-software-firms-must-employ-old-scho... Does a New Website Hold the Secret to Great Customer Service- August 26, 2008 Yesterday a friend of mine directed me to a web site that I was not familiar with, getsatisfaction.com. It&8217;s an interesting idea. The company is offering a Web 2.0 customer service solution for everyoneanyone about any product or service while at the same time it&8217;s pitching the on-demand platform to companies for use ...http://crmweblog.crmmastery.com/2008/08/new-secret-to-great-customer-service/ CRM Surges as Brands Demand Measurable Results- August 25, 2008 Here are several excerpts from an article by Michael Bush and Rupal Parekh, More Marketers Want to Get to Know You: The days of putting millions of dollars against something without being able to track its effectiveness are soon to be over. Enter CRM. As the U.S. economy worsens and consumers rein in discretionary spending, brands are ...http://crmweblog.crmmastery.com/2008/08/crm-surges-as-brands-demand-measurable-results/ Data-Driven Marketing- August 20, 2008 Here are several excerpts from an informative article by Neil Mason, the co-founder of Applied Insights - a consumer analytics consultancy - Data-Driven Marketing: There are four key components for successful data-driven marketing, some of which are obvious, some perhaps less so. The components are: Philosophy Processes Data Technology Philosophy This is the most important component. To be successful at data-driven marketing, ...http://crmweblog.crmmastery.com/2008/08/data-driven-marketing/ How Technology Is Costing Companies Millions . . . Maybe Billions- August 19, 2008 MediaBytes, that&8217;s well worth the read, How Technology Is Costing Companies Millions . . . Maybe Billions: It&8217;s 11:45am on a sunny summer day in New York. In just a few minutes, promises will be broken, years of trust will be betrayed and a high-value customer and millions of dollars will be lost. This is the story ...http://crmweblog.crmmastery.com/2008/08/how-technology-is-costing-companies-millions-maybe... |