Communication Overtones - AideRSS (Good)Exploring how public relations can navigate the blogosphere and find an authentic voice in today's social media.Out of the Blue: A Chance to Serve and Learn- September 12, 2008 Just like today, seven years ago it was a blue and sunny day in Arlington, VA., just minutes from the Pentagon, where I lived at the time. I couldn't have imagined what would unfold that day. Today, I live in Houston, and just like that day seven years ago, a storm is brewing just out of sight. Of course, this time it is Hurricane Ike that is bearing down, and again, I have no idea what to expect over the ...http://overtonecomm.blogspot.com/2008/09/out-of-blue-chance-to-serve-and-learn.html Scaling Social Media Requires Community- September 5, 2008 The importance of community can't be underestimated. People are naturally social creatures and require connection with other people. But individualism is also a strong drive. However, even anti-establishment types, that claim they aren't motivated by social goals, usually find themselves a part of a subversive subculture that coalesces around similar ideas. But community is a very nebulous term since it is hard to determine who and what constitutes a community. Communities rise up and form,...http://overtonecomm.blogspot.com/2008/09/scaling-social-media-requires-community.html |