Communication Overtones - AideRSS (Good)Exploring how public relations can navigate the blogosphere and find an authentic voice in today's social media.Blogging for Money and Fame Learn to Set We Goals to Break Through Clutter- August 27, 2008 It takes a certain kind of person to be an Internet personality. I really like Darren Rowse's post asking, Is Writing Great Content Enough to Build a Successful Blog He contends that there is a RIGHT answer and a REAL answer to how to become a successful blogger. The right answers include building a site with great content, interacting with readers, using great titles, promoting yourself, applying basic principles of SEO and having an inviting design. He also admits that ...http://overtonecomm.blogspot.com/2008/08/blogging-for-money-and-fame-learn-to.html Content Matters: Eight of the Best Posts from the Final Eight PRWeek Blog Competitors- August 26, 2008 The folks over at PRWeek thought that it would be a good idea to pit 32 PR blogs against each other to celebrate PRWeek's 100th birthday. I am not sure why PRWeek didn't realize that it would get a little competitive when they put 32 Type-A PR bloggers up against each other, but I wasn't in on the planning meeting. I am one of the 32, and now the eight, that are left in the competition. But, in the interest ...http://overtonecomm.blogspot.com/2008/08/content-matters-eight-of-best-posts.html The 3 Rs of Crisis Management- August 22, 2008 I am speaking today to the SW Leadership District for the Boys and Girls Club. The presentation beloow is meant for non communication professionals and newbies to crisis management. It covers the three stages of crisis management: Research Response Recovery Each stage is as important as the others and requires its own set of rules and approaches. Crisis Management: The Savvy CommunicatorView SlideShare presentation or Upload your own. (tags: crisis management)http://overtonecomm.blogspot.com/2008/08/3-rs-of-crisis-management.html Building Quality Relationships Online: Going Beyond Blogger Relations- August 21, 2008 As I have traveled around the country, no matter what topic I am speaking about, people always want to know, How do I find and approach influential bloggers Blogger relations continues to be a very hot subject, even though many in the social media bubble are somewhat tired of it and all of the drama that continues to play around it. Many of my esteemed colleagues, who have proven track records of working with bloggers on behalf of clients, have ...http://overtonecomm.blogspot.com/2008/08/building-quality-relationships-online.html Top 10 Content of the Year: And a Shameless Plug to Vote for Communication Overtones- August 13, 2008 Yes, I somehow got nominated for this silly competition (as Shel Holtz called it on FIR this week). And as Sally Falkow rightly points out it is hardly a refrerendum on true value. It is actually more of a popularity contest, of which I have never been very successful. But call it what you may, it is a great honor to be nominated, and I would be lying if I didn't admit that it would be very nice to win ...http://overtonecomm.blogspot.com/2008/08/top-10-content-of-year-and-shameless.html A Call for Free Speech in a Digital Age: Why Free Exchange of Information Matters- August 13, 2008 Every day I ply my trade as a public relations practitioner, which at its core means that in order to be employed, I depend on a culture that allows freedom of expression. I have to admit that I am not much of an activist myself, but Sasha Gong's op-ed piece in the Washington Post (which was later run in the Houston Chronicle where I read it) really hit home for me. Sasha is a very popular Chinese blogger. She has ...http://overtonecomm.blogspot.com/2008/08/call-for-free-speech-in-digital-age-why.html Karen Russell Turns PR History On It's Head: Could Roosevelt Be the Father of Corporate PR- August 12, 2008 Not only that, but Dr. Karen Russell's research moved back the 100 year anniversary of the press release from 2006 to at least 2005. Sorry Business Wire. It turns out that in 1901, President Theodore Roosevelt called for the formation of the Bureau of Corporations to mandate the release of corporate information. In was in the environment of this development that Ivy Lee, who is often considered the founder of the public relations profession, wrote an impassioned defense of the ...http://overtonecomm.blogspot.com/2008/08/karen-russell-turns-pr-history-on-it.html Search Engine Optimization for Dummies- August 8, 2008 Once again, the numbers are in and the search engine reigns supreme. A new study out by Pew Internet Research shows that just under one-half (49%) of all Internet users report that use a search engine on a typical day. This is up from one-third of all users in 2002. I am frankly surprised that the number isn't higher,and with search capability built into every browser, I wonder if some people use a search engine without even knowing it. What ...http://overtonecomm.blogspot.com/2008/08/search-engine-optimization-for-dummies.html |