FindArticles - Search Alert -FindArticles - Search Alert - Be alerted whenever your search results change on FindArticles.com.Brand Strategy - Q&A: Catering for business and pleasure- December 6, 2004 December 6, 2004 -- Flying is not necessarily the most accessible way to travel, stresses Nick Mercer. Joanna Doonar quizzes him on high speed travel and Eurostar's...http://findarticles.com/p/articles/mi_go2028/is_200412/ai_n9747240 Brand Strategy - OPINION: The insight supply chain- December 6, 2004 December 6, 2004 -- Eric Salama says that too many insights are not helping decision makers within organisations Companies and CEOs are under increasing pressure to...http://findarticles.com/p/articles/mi_go2028/is_200412/ai_n9749857 Brand Strategy - RESEARCH: KIDS LICENCES IN THE UK.- December 6, 2004 December 6, 2004 -- Kids licences are estimated to be worth 2.7bn in Britain in 2004, generating 2.5 times more revenue than the cola market. This equates to an...http://findarticles.com/p/articles/mi_go2028/is_200412/ai_n9747706 Brand Strategy - CASE STUDY - NIKE: Nike's right to roam.- December 6, 2004 December 6, 2004 -- The recent dip in consumer trust has had little effect on sales for Nike. Ruth Mortimer asks if the sportswear brand has transcended its US origins...http://findarticles.com/p/articles/mi_go2028/is_200412/ai_n9749858 Brand Strategy - LEADER: Less is more.- December 6, 2004 December 6, 2004 -- The phrase "less is more" was coined by Victorian poet Robert Browning. It appeared in an 1855 poem called Andrea del Sarto, about a real fifteenth...http://findarticles.com/p/articles/mi_go2028/is_200412/ai_n9749856 Brand Strategy - BRAND PAPERS: Organic growth- December 6, 2004 December 6, 2004 -- In the second concluding part of a series on organic growth, Charlie Dawson outlines the final two blockers to growth Organic growth is important...http://findarticles.com/p/articles/mi_go2028/is_200412/ai_n9749859 Brand Strategy - BRAND PAPERS: Female intuition- December 6, 2004 December 6, 2004 -- Becky Barry discusses the failure of marketers to keep up with women's changing habits especially when advertising to them Marketers are failing...http://findarticles.com/p/articles/mi_go2028/is_200412/ai_n9748512 Brand Strategy - BRAND PAPERS: Innovate on substance.- December 6, 2004 December 6, 2004 -- Martin Hayward argues that insight and sustainable trends can often be spotted from the old-fashi0ned skills of demographics and economics Even...http://findarticles.com/p/articles/mi_go2028/is_200412/ai_n9749441 Brand Strategy - BRAND MOT: Coca-cola.- December 6, 2004 December 6, 2004 -- Coca-Cola's profits fell by 24% in the third quarter to $1,097m (590m) with poor performance in North America, Germany and Northern Europe. Nevill...http://findarticles.com/p/articles/mi_go2028/is_200412/ai_n9749440 Brand Strategy - BRAND AMERICA: Yankee doodle branding.- December 6, 2004 December 6, 2004 -- With growing anti-US sentiments worldwide, Bush's unpopular war on terror and a country split over the election, Ruth Mortimer says it's time Brand...http://findarticles.com/p/articles/mi_go2028/is_200412/ai_n9748511 |