More Riders MagazineThe only major publication dedicated to reporting on transit communicationsRoute-specific marketing campaign launched today!- September 15, 2008 We are very proud to launch with the Champaign-Urbana Mass Transit District the Go Green Every 15 with the GREENHopper route-specific marketing campaign today! Check out www.Green15.org for the website (and be sure to sign up for the email newsletter to see how we are incorporating email marketing into route-specific marketing).http://www.moreriders.com/09-2008/route-specific-marketing-campaign-launched-today/ Protected: Our first subscriber-only post- September 9, 2008 There is no excerpt because this is a protected post.http://www.moreriders.com/09-2008/our-first-subscriber-only-post/ Public health as a lens to pitch more transit use- September 8, 2008 From a blog called &8220;The Glass is Half Empty &8230; the Pedal is Half Full&8221; comes a new idea (at least, to me) on how to view more transit riders: public health. We should emulate the seat belt use and anti-smoking campaigns to change social norms about the health impacts of behavior. As the author writes, Fifteen ...http://www.moreriders.com/09-2008/public-health-as-a-lens-to-pitch-more-transit-use/ |