More Riders MagazineThe only major publication dedicated to reporting on transit communicationsVote for our I love traffic video in US PIRGs transit contest- July 30, 2008 Andy Cobb and I put together a short, funny video making the case for transit investment by advocating for saving traffic and thus not funding public transportation. We submitted it inUS PIRG&8217;s video contest on public transportationand we are one of three finalists.Now, members (and people who decide to become new members) of US PIRG ...http://www.moreriders.com/07-2008/vote-for-our-i-love-traffic-video-in-us-pirgs-transit-co... Parking lots are for customers, not employees- July 23, 2008 Here&8217;s a message to employers (with a pitch to get them to buy transit passes for their employees): Your parking lot is for your customers. If your employees are using it, that means your customers are not. You&8217;re better off if your parking lots stays empty because your employees ride transit to work. Buy them transit ...http://www.moreriders.com/07-2008/parking-lots-are-for-customers-not-employees/ What is the social meaning of your transit brand- July 15, 2008 I love the blogChurch of the Customer(an outgrowth of Jackie Huba and Ben McConnell&8217;s work, particularly in the More Rider Magazine-reviewed bookCreating Customer Evangelists).Today,Jackie has 10 questionswith Rob Walker who wrote a book calledBuying In: The Secret Dialogue Between What We Buy And Who We Are.This is my favorite question and answer, because it taught ...http://www.moreriders.com/07-2008/what-is-the-social-meaning-of-your-transit-brand/ Nissan a car manufacturer is pushing for more mass transit- July 5, 2008 This is a sign of the times. Nissan&8217;s North American headquarters is in Nashville. They built a new office building in a suburb (typical). But now, they are pushing for more mass transit service. Here&8217;s the blurb in the Tennessean from the real estate developer: Transit service sought Had gasoline prices hit the $4 mark 10 years ago, the ...http://www.moreriders.com/07-2008/nissan-a-car-manufacturer-is-pushing-for-more-mass-trans... New York speeds up bus route with fewer stops, pre-payment and bus-only lanes- July 1, 2008 Thanks to Bernie Wagenblast&8217;s Transportation Communications News for the tip, I learned via Wired that New York&8217;s MTA has begun a bus rapid transit upgrade for one of the Bronx-Upper Manhattan bus routes. Travel times get faster by (a) skipping lots of bus stops (b) pre-payment of fares with a machine that generates a receipt at ...http://www.moreriders.com/07-2008/new-york-speeds-up-bus-route-with-fewer-stops-pre-paymen... |