Gooruze FeedsNews and information about gooruze-feeds.Top 10 methods to track delayed conversion- September 9, 2008 The growth and rampant adoption of web analytics to measure online conversion and therefore justify the marketing spend is sufficient for pure plays like eBay and Amazon. However, multi channel business are only able to get a myopic view by tracking online conversion and miss out on the holistic picture. A study conducted by comScore revealed that 63% of the ...http://www.gooruze.com/news/123003/Top-10-methods-to-track-delayed-conversion/ Measuring social media value -- it IS possible- September 9, 2008 Make no mistake, we’re well past the point where social media marketing is optional–despite what some of our clients and bosses say. The most recent evidence for this comes from The Society for New Communications Research, whose recent report notes that fifty-seven percent of this group of early social media adopters reported that social media tools are becoming more valuable to their ...http://www.gooruze.com/articles/858/Measuring-social-media-value-it-IS-possible/ Marketings Customers: an Oxymoron or Reality- September 8, 2008 They may not be the ones you think I mean. No not the internal customers or your bosses boss like the CEO, CFO or COO. I mean real customers of marketing. Let me explain …If you are like me working to drive thought leadership out of our organization and into the hands of would be prospects, then you know the ...http://www.gooruze.com/articles/857/Marketings-Customers-an-Oxymoron-or-Reality/ New Niche Digital Agency...- September 7, 2008 Today I heard about Photon’s latest start up agency called “The Population“. In an interesting move, Photon has decided to create a niche online social media and marketing agency which focuses purely on blogs, online forums and social networking websites. You can find out more about the press release in the AFR.I feel quite unsettled about this new development in ...http://www.gooruze.com/articles/856/New-Niche-Digital-Agency/ The Glen Campbell SEO Songbook- September 5, 2008 I’m a huge Glen Campbell fan. I remember watching the “Glen Campbell Goodtime Hour” as a very young kid and growing up in the 70’s, Glen’s music was very much the soundtrack to my youth. Even now, from time to time, I queue up all of Glen’s old records on my Rhapsody Unlimited player and totally grove to his classic ...http://www.gooruze.com/articles/855/The-Glen-Campbell-SEO-Songbook/ 5+ SEO Text Analyzers for SEO Diagnostics & Copywriting- September 5, 2008 "Both with on-page SEO diagnostics and SEO copywriting, we often need to perform various types of text analysis. Here is the collection of tools that should come in handy:..."http://www.gooruze.com/news/122950/5-SEO-Text-Analyzers-for-SEO-Diagnostics--Copywriting/ Chrome Penetrates 2.57% of Global Browser Market, 'Incognito' Inflates Unique Visitor Figures- September 5, 2008 "As of yesterday (Sept. 4), Google added Chrome to its browser tracking category in Google Analytics. Prior to yesterday Chrome data was compiled with Firefox tracking records."http://www.gooruze.com/news/122949/Chrome-Penetrates-257-of-Global-Browser-Market-Incognit... Strategic Promotes Shany Seawright to Managing Director- September 4, 2008 SILVER SPRING, MD (September 3, 2008) – Strategic Communications Group, Inc. (Strategic), a nationally recognized, award-winning public relations agency, announced the promotion of Shany Seawright to managing director. “During the past four years, Shany has proven herself to be an exceptional public relations professional with a real passion for technology,” said Marc Hausman, Strategic’s president and CEO. “Shany understands the direction ...http://www.gooruze.com/news/122936/Strategic-Promotes-Shany-Seawright-to-Managing-Director... Does your definition of "interactive" make the top 3- September 4, 2008 Sharon McCarthy recently conducted an interesting survey of MENG membersExecutive Summary –Here are the top definitions for the word “interactive”, although if you look through the entire list, you could probably group more of the items together….but for our purposes it worked. Just a couple of observations:1. It's amazing how rich this word is – it generated more than 75 ...http://www.gooruze.com/articles/854/Does-your-definition-of-interactive-make-the-top-3/ Appreciating the value of your building- September 4, 2008 Boomers-Bank IRA-401K-Real-Estate Investing You’ve owned a building for sometime now, but unfortunately its value doesn’t seem to have gone up by much, or maybe, the value has even depreciated. Now you’re beginning to think that this is not what you had signed up for as you had always thought that buying real estate was the best investment option. Fret not, we ...http://www.gooruze.com/articles/853/Appreciating-the-value-of-your-building/ |