Gooruze FeedsNews and information about gooruze-feeds.Measuring social media campaigns--some practical options- September 17, 2008 Here's some simple, powerful methods for measuring the value of your social media campaigns. The great thing is that anyone can use these approaches, as they rely on tools we've already got and tactics we already use.http://www.gooruze.com/news/123104/Measuring-social-media-campaigns-some-practical-options... Neighborhood Searching Helps Sell More Homes- September 17, 2008 Real Estate is Inherently Local, So Let Them Search Locally Nobody – and I mean nobody – wants to see every property you list for a big city. Saying “your results found 4,982 homes in Chicago” is equivalent to saying “go find another site that lets you search more locally”. ZIP Codes help a bit, but most people don’t know many ...http://www.gooruze.com/articles/863/Neighborhood-Searching-Helps-Sell-More-Homes-/ comScore: Almost 10 Percent in US, UK Now Doing Mobile Search- September 16, 2008 New mobile search data has just been released by comScore's M:Metrics unit. Generally the data show mobile search penetration growing and frequency increasing. The market share data show Google as the dominant mobile search engine across six countries, with the US market being most competitive.http://www.gooruze.com/news/123077/comScore-Almost-10-Percent-in-US-UK-Now-Doing-Mobile-Se... New Queensland Networking Group- September 15, 2008 Interactive Minds, Queensland’s premier networking event for professionals working in interactive and eCommerce has launched. “Queensland has no other regular event forum dedicated only to interactive and online professionals,” says Jen Storey, co-founder of Interactive Minds. “We have a wealth of talent across the state and especially in the South East corner, yet there has been no way for everyone to ...http://www.gooruze.com/news/123060/New-Queensland-Networking-Group/ Auto dealer connects with Twitter followers- September 14, 2008 Now here’s an idea that makes sense not only for Twitter, but also for other forms of social media (including blogs, social networks and bookmarking sites). I love it — not only does it provide great information for the marketer, it also builds a sense of community in the process. Great stuff!http://www.gooruze.com/news/123043/Auto-dealer-connects-with-Twitter-followers/ Sub-ZIP Code Geographic Targeting: How Much Can You Save Your Clients on Mail Costs- September 12, 2008 For most service providers in the direct marketing industry, geographic targeting has come to mean picking a few SCFs or ZIP Codes to mail to. This is fine for large areas or markets where geography isnt very important. But when geographic location is critical for response, you might be able to save them considerable money by geotargeting within or across ...http://www.gooruze.com/articles/861/Sub-ZIP-Code-Geographic-Targeting-How-Much-Can-You-Sav... Double Sales Productivity with Optimized Sales Territories- September 11, 2008 You’ve got great sales skills. You can hire the best people. You are a fantastic mentor. Your company is growing due to your attention on your sales system. You know that small changes in your sales system can have huge impacts. Sales skills, process, and morale all need to be optimized for maximum revenue production. But all your hard work ...http://www.gooruze.com/articles/860/Double-Sales-Productivity-with-Optimized-Sales-Territo... How to Optimize for Google Chrome- September 10, 2008 "If the predictions that soon Google Chrome - http: will be bigger than FireFox - http:www.blogstorm.co.ukprediction-google-chrome-will-be-bigger-than-firefox-by-christmas turn true, SEOs should seriously think about making websites as Chrome-friendly as they can."http://www.gooruze.com/news/123015/How-to-Optimize-for-Google-Chrome/ http:www.kneoteric.combloggooglegoogle-suggest-a-death-nail-for- September 10, 2008 Google finally launched ‘Google Suggest’ feature across all the data centers, after it spent years in Google labs (better late than never). A post on Google’s official blog states “ Today we’re excited because Google Suggest will be “graduating” from Labs and available by default on the Google.com homepage.http://www.gooruze.com/news/123013/httpwwwkneotericcombloggooglegoogle-suggest-a-death-nai... Google unleashes the exterminator !!!- September 10, 2008 Google recently unveiled its open source browser christened ‘Google Chrome’. According to a post on Google’s official blog the reason behind launching Google Chrome is, “We believe we can add value for users and, at the same time, help drive innovation on the web.”http://www.gooruze.com/news/123012/Google-unleashes-the-exterminator-/ |