CPX INTERACTIVE BLOGCpx Interactive BlogProgessive Ad Network discusses "The High Profile Fallacy"- July 26, 2007 Here at CPX Interactive, we often discuss what we call "The High Profile Fallacy." This misconception so common that it deserves its own moniker is the belief that "That which I need, is that which I know" To believe this is to believe that only those things important enough to create a blip on our own radar could possibly hold value to us. But adhering rigidly to this view would mean foreclosing the opportunity to discover new truthsand, therefore, new value. This is why.http://cpxinteractive.com/cpxBlog/index.php?/archives/28-Progessive-Ad-Network-discusses-T... Just playing games...- July 12, 2007 We like having fun... That's why we originally created the branded CPX Interactive game, CPbloX. At first it was just something for our staff to have fun with...a way to let off a little steam while sitting at your desk. Next, we thought we'd roll it out at our trade show booths for visitors to play while waiting to talk to a CPX representative. Well... the response was so positive that we thought we'd make it available to EVERYONE!So here it is. Feel free to play all you want...no...http://cpxinteractive.com/cpxBlog/index.php?/archives/27-Just-playing-games....html Progressive Ad Network discusses the value of Higher Growing Fruit.- July 10, 2007 Some of the largest players in the ad network space only monetize a publishers premium inventory - the first few impressions per unique visitor. Most often, the remaining non-premium (also known as remnant) inventory is defaulted either to unmonetized house ads or daisy-chained down to other networks.It is not surprising, then, that a recent study conducted by Forrester Research, Inc. indicates that 25 percent of online advertising inventory is never actually sold.CPX Interactive is the largest.http://cpxinteractive.com/cpxBlog/index.php?/archives/26-Progressive-Ad-Network-discusses-... |