Blog EntriesBlog EntriesVideo Intoduction to Google Analytics- April 17, 2008 This video was created by Google and provides a glimpse of the benefits Google Analytics provides. Google Analytics takes advantage of the software as a service model to provide affordable business intelligence software to small businesses. It has loads of features, it is easy to implement and it is totally free. Small businesses can use Google Analytics to optimize websites, improve conversion rates, and make online advertising more effective. Unfortunately many businesses do n ...http://www.webologysolutions.com/ebusiness-blog/Intoduction-to-Google-Analytics.html Competing on Analytics Book Review Part I- April 15, 2008 I recently read Competing on Analytics: The New Science of Winning by Thomas Davenport and Jeanne Harris. Davenport and Harris argue that analytics make businesses more successful. Therefore, they believe, analytics will be a central part of future business competition. The book is divided into two parts. Part one defines analytical competition, and argues that “analytical competitors” are more successful than their non-analytical rivals. Part two provides a primer for buil ...http://www.webologysolutions.com/ebusiness-blog/Book-REview-of-Competing-on-Analytics.html Competing on Analytics Book Review Part II- April 14, 2008 Summary of Part I: Then Nature of Analytical Competition In Competing on Analytics, the authors define analytics as "the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions." Analytical competitors are those businesses that use analytics most extensively. Part one of the book explores the link between analytical competition and business performance. The authors argue tha ...http://www.webologysolutions.com/ebusiness-blog/Competing-on-Analytics-Book-Review-Part-II... Competeing on Analytics Book Review Part III- April 13, 2008 What is Missing from Competing on Analytics The book does a great job of introducing the reader to the benefits of analytics. But it does not help us understand when using analytics is most appropriate. The authors' definition of analytics emphasizes quantitative and statistical analysis. There are two problems with this approach. First, not all useful evidence is quantitative in nature. Second, not all analytical reasoning is based on data or evidence. Yet these other forms of analysi ...http://www.webologysolutions.com/ebusiness-blog/Competeing-on-Analytics-Book-Review-Part-I... Competing on Analytics Book Review Part IV- April 12, 2008 Does Analytics Really Improve Business Performance The book's main argument is that analytics improve business performance. The authors reason that decisions based on evidence are more likely to be correct than those based on intuition. Since analytics provide evidence to decision makers, analytics help businesses make better decision and out perform their rivals. We have seen a couple problems with this reasoning. First, the choice between evidence-based decision making and intuition ...http://www.webologysolutions.com/ebusiness-blog/Competing-on-Analytics-Book-Review-Part-IV... |