The News Media and Politicians - 1032006- October 23, 2006 As someone who works with reporters daily and was once one before moving to the marketing profession, I know what kind of challenges they face every day. As with any profession, most are good at what they do and care about their jobs. But, it's not all good. Just when you think politicians and news media commentators can't get any lower or more absurd, they find a way to sink to a new low. Today, they are debating, not just reporting or discussing but...http://www.profitfrompr.com/blog?p=9 Public Relations Profession - Oct 3, 2006- October 3, 2006 Last week I attended the BlogOrlando Unconference. The event was great and I found it very educational. In addition to my desire to learn more about blogs and the blogosphere, I learned something about the PR profession, or at least the perception people have of the profession. I guess I really shouldn't be surprised. But, it does seem that many simply see the profession, and those of us who work in it, as spin doctors and flacks who will do anything to get their.http://www.profitfrompr.com/blog?p=7 Updates and Redesigns (10012006)- October 2, 2006 If you've ever tried to update your web hosting and web site you can appreciate the last few days I have had. I believe most of the kinks are worked out. But, there is still work to be done to smooth out the rough edges. Anyway...back in the game.http://www.profitfrompr.com/blog?p=4 Crisis Communications (9132006)- October 2, 2006 The importance of crisis communications can not be stressed enough. I have written about this topic several times, most recently for Hotel Executive. It's extremely important to have a plan and be able to execute that plan, both for communications purposes and operations. And, if you think it can't happen to you...think again. I hadn't intended to write about crisis comms this week, but a situation with a client last week made me think again. I will save you the details of the situation, but...http://www.profitfrompr.com/blog?p=3 Define Public Relations (962006)- October 2, 2006 With the launch of this blog, I thought it would probably be helpful to shed some light on how I define public relations and marketing. It's certainly a field that has varying definitions and tactics. I personally, think PR and marketing covers a wide umbrella of strategies and tactics. Most people do not fully understand or appreciate the benefits of PR to their business. Ask a roomful of professionals to define Public Relations and youll receive a number of different answers, and most of...http://www.profitfrompr.com/blog?p=2 My New Blog (8282006)- October 2, 2006 After a rather lengthy period of self debate, I am joining the pack and starting my own blog. While I hope to be able to contribute to the professional dialogue of the PR and marketing world, I also hope this will be a great educational experience for me.I look forward to the give and take of blogs: sharing new ideas, learning new strategies, meeting other professionals and making new friends.Please don't hesitate to comment on any of my postings. And, please don't hesitate to contact me via...http://www.profitfrompr.com/blog?p=1 |