Natural Search Blog » Monetization of SearchThought leaders in search engine optimization weigh in with the latest SEO news and commentary7 Habits of Highly Effective PPC Advertisers- May 31, 2007 I just saw this great article on &8220;Seven Habits Of Highly Effective Pay-Per-Click Advertisers&8221; by John Ellis, who does search marketing for Gaylord Entertainment, and I thought it was worth highlighting. Some of the tips include: Control spending by adjusting bid amounts, not daily spend budget Conversion matters, not click-through rate (CTR) Avoid bidding up for top position &8230;and more. ...http://www.naturalsearchblog.com/archives/2007/05/31/7-habits-of-highly-effective-ppc-adve... |