Competitive Edge - the SharewarePromotions newsletterAn in-depth look at the issues that concern independent software developers today, with plenty of useful, actionable information on everything from marketing and Google AdWords to new operating systems and general business development. Take advantage of our years of experience and give your business a Competitive Edge!Selling Abroad, wherever you are.- November 22, 2006 Nine practical ways in which you can avoid annoying your international customers. Keep in mind that their language, cultural background and expectations may be very different from yours. Understanding the diverse nature of your customers can be key to your success. Please note: The most recent issue of Competitive Edge will only be made available one week after it has been mailed out to e-mail subscribers. If you want to read it before your competitors, subscribe!http://www.sharewarepromotions.com/newsletter/through-the-eyes-of-your-customers-and-selli... Through the Eyes of your Customers.- November 22, 2006 Being able to see the world through the eyes of your customers is one of the most fundamental skills of sales and marketing. If you can get into their minds, see and understand their needs and speak their language, you'll have them reaching for their credit cards before you can shout the word gotcha. Please note: The most recent issue of Competitive Edge will only be made available one week after it has been mailed out to e-mail subscribers. If you want to read it before your competitors,...http://www.sharewarepromotions.com/newsletter/through-the-eyes-of-your-customers-and-selli... SEO Guarantees and why they're a bad thing.- November 22, 2006 There are plenty of SEO companies out there who are happy to give you a "ranking guarantee". So why don't all companies do the same The truth is that aside from the people who actually run the search engines, nobody can guarantee you a ranking of any kind. They can do things that have a good chance of influencing rankings, but they certainly cannot promise you a certain ranking for a certain phrase. So why do they make these gurantees, and how do they get away with it Please note: The most...http://www.sharewarepromotions.com/newsletter/top-50-ways-to-sell-more-software-and-seo-gu... The Top 50 Ways to Sell More Software.- November 22, 2006 Lists are popular. We all like reading them, and quite rightly so. My particular list is infinitely more useful than most. If you follow my advice, I can help you to sell more software. Really. Please note: The most recent issue of Competitive Edge will only be made available one week after it has been mailed out to e-mail subscribers. If you want to read it before your competitors, subscribe!http://www.sharewarepromotions.com/newsletter/top-50-ways-to-sell-more-software-and-seo-gu... |