Competitive Edge - the SharewarePromotions newsletterAn in-depth look at the issues that concern independent software developers today, with plenty of useful, actionable information on everything from marketing and Google AdWords to new operating systems and general business development. Take advantage of our years of experience and give your business a Competitive Edge!Lower Literacy Website Visitors- December 19, 2006 With an estimated 50% of US adults classed as having a reading ability of eighth-grade or lower, every website needs to ensure that their visitors can understand what they're saying. Low literacy does not equal low intelligence. Turning away customers, however, most definitely does. Please note: The most recent issue of Competitive Edge will only be made available one week after it has been mailed out to e-mail subscribers. If you want to read it before your competitors, subscribe!http://www.sharewarepromotions.com/newsletter/measuring-for-success-and-lower-literacy-web... Measuring for Success- December 19, 2006 Web log analysis is critical. Yet all too many software companies fail to invest the time, money and effort required. Part one in this series looks at why you need to bother and what you need in order to do so. Please note: The most recent issue of Competitive Edge will only be made available one week after it has been mailed out to e-mail subscribers. If you want to read it before your competitors, subscribe!http://www.sharewarepromotions.com/newsletter/measuring-for-success-and-lower-literacy-web... |