Pheedo BlogPheedo is the leading provider of RSS Marketing Solutions.MicroSharing: Enabling Consumer Reviews of Your Content- January 24, 2008 In a post written by Rohit Bhargava, Senior Vice President, Digital Strategy & Marketing, he talks about a concept he calls MicroSharing. He explains it as, "the act of individuals sharing pieces of content with others in a group who have similar interests or needs." The concept is a solid one but how does a marketer encourage Microsharing I discussed the 'how to' earlier. Virally-enable your content. MicroSharing starts by make it easy for users to share pieces of your content with their...http://www.pheedo.com/click.phdo?i=c891035b571cc7b80601055db88c9357 A Cure For An Ailing Viral Marketing Campaign- January 20, 2008 If you've been in marketing for sometime, your CEO, Ad Agency or Marketing VP asked you to "create a viral campaign." First, there is no "easy button" to viral campaigns. Second, viral campaigns are not created, they just happen. This opinion is shared by many marketing pundits. You pray it goes viral. Prayer is all you have. As I said before, viral campaigns are not created. However, there is a simple thing you can do to cure an ailing viral campaign. The solution is quite simple....http://www.pheedo.com/click.phdo?i=aa7455a47b76542ebde2e5bf72dad94f The (Content) King is Back- January 15, 2008 The king has returned. No not Elvis but the King of all Web 2.0 - Content. Who said it was gone in the first place A few folks have been talking about it. Content is Dead, Community is King Content is Dead. Community is King Now. Content is King. Or Not. Maybe. I am of the opposite opinion. Content is driving the growth of the online economy, the content economy. Plane and simple. Geoff Ramsey--CEO of emarketer also believes content is the tool needed to engage today's consumer. ...http://www.pheedo.com/click.phdo?i=9ee615065ab79d1b1a8fca5713e77ea3 |