RSS and News Feed ArticlesCollection of articles related to RSS, news feeds, marketing RSS, RSS aggregation and related RSS topics.RSS Won the Syndication Standards Battle- August 22, 2005 RSS Won the Battle RSS appears to have conquered the last hurtle in becoming the industry syndication standard. Microsoft's inclusion of RSS into the newest version of Internet Explorer and reports that RSS will be in Longhorn's coming release appears to be the final nail in the coffin of the Atom specification. Even Atom's steadfast supporter Google, appears to have seen the light. Google had previously acquired Blogger, a popular blogging tool that uses the Atom specification to syndicate.http://www.rss-specifications.com/rss-won.htm Do Marketers Really Need RSS- August 10, 2005 The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it. Is this the correct question to ask Lets take a look at the bigger picture Do Marketers...http://www.rss-specifications.com/marketers-need-rss.htm RSS vs Email- August 1, 2005 Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy RSS vs Emailhttp://www.rss-specifications.com/rss-vs-email.htm |