Dana VanDen HeuvelDana VanDen Heuvel: Made for Marketing. A blog about marketing, sales, and sales force automation ideas from the trenches.Why did Tata buy Range Rover and Jaguar- April 23, 2008 As a fan of both Land Rover and Jag, this is a great video interview with a couple of academics on their perspective on how well this acquisition will pay off. From: ChristianSarkar.com From a marketing perspective, Tata would be wise to engage the active fan bases of both brands during this process!http://www.danavan.net/weblog/archives/why_did_tata_buy_range_rover_and_jaguar.html Like malaria, food prices and unemployment Thank an Environmentalist!- April 23, 2008 I don't normally talk non-marketing or politics on this site but I wanted to point out some of the finer things that have happened in Wisconsin and around the world as of late which have largely been the responsibility of environmentalist groups according to an article in the Journal-Sentinel by Barbara Fischer. Thanks guys!http://www.danavan.net/weblog/archives/like_malaria_food_prices_and_unemployment_thank_an_... Isn't 'effective targeting' the point of e-mail marketing- April 4, 2008 I received this promotional email this morning from Makita Tools. For those of you that don't know, I'm a hardcore DIYer and LOVE powertools (in fact, I love tools in general...maybe I'll upload some tool collection pictures at some point). So, of course, I subscribe to the email newsletters of any power tool manufacturer that has one, even though I'm partial to Makita. Have said all that, I find their email marketing efforts to be lacking in precision. As you'll see in the email screenshot.http://www.danavan.net/weblog/archives/isnt_effective_targeting_the_point_of_e-mail_market... |