Dana VanDen HeuvelDana VanDen Heuvel: Made for Marketing. A blog about marketing, sales, and sales force automation ideas from the trenches.Insight for Ad Agencies - Listen or Go Back to Print- May 29, 2008 This is quite possibly the most timely and exciting article I've read as of late (come to think it, this I've been rather busy and this might be the only thing I've read of late...nope, this really is the best). Joseph Dumont penned a piece for Imedia entitled "Why Agencies are Failing" in it, he lays out several of his own observations that are founded in a report from Forrester (might be worth the $279 price tag if you're seeking some Forrester Research Therapy for your agency) and compiled..http://www.danavan.net/weblog/archives/insight_for_ad_agencies_-_listen_or_go_back_to_prin... Want more signupssubscribers Test your forms!- May 2, 2008 This from Bill Flagg of RegOnline talks about how he has continuously works on optimizing the account signup page for the RegOnline website to maximize the conversion rate. via Brad Feld What a great post to encounter first thing this morning. I just had this discussion with two separate clients in the past two days on how to optimize their account signup and newsletter subscription forms. Some great advice from Bill: Here's what I learned to ask myself and my team... 1. Which information..http://www.danavan.net/weblog/archives/want_more_signupssubscribers_test_your_forms.html |