Simpsonize Me Promotional Site Overloaded- July 25, 2007 Burger King has become famous for viral Web sites that have nothing to do with selling food. I dont know how well (or even "if") these actually translate into sales; regardless, I do know that when millions of dollars are spent promoting a Microsite, its a problem when bandwidth is lacking to load the page. For example: the new Simpsons Movie promotion site. Doh!http://www.searchenginelowdown.com/2007/07/simpsonize-me-promotional-site.html Blog Editors Rejoice: RustyBudget- July 23, 2007 Barry Schwartz has created a new blog publishing management tool in RustyBudget. Essentially, this provides blog editors with some easy drag and drop menus for their writers. You can assign stories, provide direction, etc. You can find the demo here. Theres a strong emphasis on usability that makes me wonder if this could be built out to an enterprise level. Im not sure what toolshttp://www.searchenginelowdown.com/2007/07/blog-editors-rejoice-rustybudget.html Tagged. 8 Random Things- July 20, 2007 Cord tagged me earlier, and Im finally getting around to 8 random things you may or may not know about me: 1. If I werent in advertisingmarketing, I would be a chef. I love cookingjust hate cleaning. 2. In the months before my daughter was born, I weaned myself down to four hours of sleep per night. After she was born, this turned out to be a disaster, because while I was sleepinghttp://www.searchenginelowdown.com/2007/07/tagged-8-random-things.html What to Do With AOL- July 17, 2007 When AOL and Time Warner merged, the planned synergy was confusing. Sure, customers could get access to broadband services, but that was the equivalent of handing Eve an apple. AOLs strength was its simplicity for who I fondly refer to as, the interactively challenged. If you know anyone who has used any of following words (but not in jest): internets, interweb, Earl (thats URL tohttp://www.searchenginelowdown.com/2007/07/what-to-do-with-aol.html Yahoo Uses Their 28.5% Market Share to Promote Google- July 13, 2007 Well, not all of it. But if youve noticed changes with Yahoo! providing search suggestions, youll get a nice surprise when you do a site look-up. Whoops.http://www.searchenginelowdown.com/2007/07/yahoo-uses-their-285-market-share-to.html Nielsen's New Metrics Means a Shake-up at the Top- July 11, 2007 If you buy online media, you are probably already aware that Nielson will rank sites based on time spent versus page views. Is this a good idea Well, sort of. Pros: It eliminates problems with fraudulent page refreshesIt measures interaction with individual pages, which has some baring on usability of the siteSites with streaming media, Flash, Ajax, etc.http://www.searchenginelowdown.com/2007/07/nielsens-new-metrics-means-shake-up-at.html Where Does adCenter Labs Pull Data- July 9, 2007 We always appreciate the insight and tools from Search Engine Land. This morning, I was checking out the search term research section and I came across MSNs trending tool. Historically, Ive always been a fan of Google Trends, and I was thrilled to see MSN take a step further by breaking down age and gender of search terms. Heres the problemeither comScores search engine share numbershttp://www.searchenginelowdown.com/2007/07/where-does-adcenter-labs-pull-data.html LiveStation: Coming to a PC Near You- July 9, 2007 Live television on a PC is right around the corner. Dan Dodge outlines Microsofts ability to serve DVD quality television to your PC. Im excited about this for a couple of reasons: 1. It becomes an obvious next step towards effectively integrating traditional and interactive marketing. Google has already taken a huge leap in this direction with the introduction of Google Audio radiohttp://www.searchenginelowdown.com/2007/07/livestation-coming-to-pc-near-you.html The Difference Between Online and Retail Product Positioning- July 2, 2007 Seems like a no-brainer on this blog, huh I tend to agree with the majority of Seth Godins opinions, but he couldnt be more wrong on this one. Specifically, Godin contends that brick and mortar stores position product based on what is easy for employees versus what is convenient for customers. So, all the Armani blue suits are next to each other, then by size. So, all the boxerhttp://www.searchenginelowdown.com/2007/07/difference-between-online-and-retail.html |