Enter the Online Reputation Management Dojo- August 31, 2007 Ever watch Kung Fu Caine was trained at the Shaolin Temple in Henan province of China. You might have thought this was the last youd hear about Shaolin Monks, but apparently, they are now demanding apologies from a Japanese ninja who claims to have bested the whole lot of them in unarmed combat. Lets talk about online reputation management for a minute. The most important rule abouthttp://www.searchenginelowdown.com/2007/08/enter-online-reputation-management-dojo.html Does AT&Ts 1993 Equal Orwells 1984- August 27, 2007 Ive not been AT&Ts biggest fan over the last few months. IMO, theyve been greedy, uncaring and they are guilty of not putting their customers first. But Ill give them this, they have insight and they understand the potential of technology. And it appears that they have for a long time. Check out their You Will campaign from 1993: I recall feeling very inspired by this campaignhttp://www.searchenginelowdown.com/2007/08/does-at-1993-equal-orwells-1984.html The SEO Reputation Problem- August 24, 2007 I really enjoyed this post from Mike Yanke regarding the The SEO Reputation Problem session at SES. This might be in part to the fact that it justified the dozens of conversations that I had to have while working at KeywordSourcedMall Interactive. Specifically: When you combine a client whos never been properly coached on the results they can expect with an agency that has no ideahttp://www.searchenginelowdown.com/2007/08/seo-reputation-problem.html 5 Ways to Get Your CEOCMOVP of Marketing to Stop Talking About Alexa- August 16, 2007 Every time I hear some new stat about Alexa, it makes me want to stab myself in the eye. The only thing worse is to hear a client confidently quote their statistics. IMO, if enough of us stop acknowledging Alexa, maybe it will go away. First of all, Im telling Noah about the flood when I say that the data is skewed beyond recognition. If one portion of the target market is using Alexashttp://www.searchenginelowdown.com/2007/08/5-ways-to-get-your-ceocmovp-of.html Yahoo Edges Out Google in Customer SatisfactionBarely- August 15, 2007 Yahoos customer satisfaction beat out Google by 1 point. The University of Michigan report indicated a 79-78 victory for Yahoo. The hairline win was less impressive than the overall, respective gain and loss by both players. Googles 78 rating is down 3.7 points and Yahoo is up 3.9 over last year. Also interesting is a major gain from Ask.com, up 4 points from last year to 75. MSN washttp://www.searchenginelowdown.com/2007/08/yahoo-edges-out-google-in-customer.html Google AdWords Calls Your Bluff- August 9, 2007 If you havent read about the change in Google AdWords change for top placement, let me summarize: Lets assume a marketer plans on supplementing a poor Quality Score with an unrealistically high maximum Cost per Click (CPC) price. That person must prepare to have hisher bluff called. Instead of measuring cost per click, Google will measure the MAXIMUM bid price. So, average cost perhttp://www.searchenginelowdown.com/2007/08/google-adwords-calls-your-bluff.html If Everyone Uses Incorrect Data, Is It Still Wrong- August 6, 2007 Seth Godin points us to Quantcast, IMO a combination of HitWise and Alexa. Its a very intriguing interface with some easy-to-understand graphs and charts. Now, Ive never made any secret of my dislike for Alexa. My issue is related to the integrity of their data. And unfortunately, I have a similar concern with Quantcast. Specifically, they collect their data through some of theirhttp://www.searchenginelowdown.com/2007/08/if-everyone-uses-incorrect-data-is-it_06.html Wazap Adds Browser Search Plugin- August 2, 2007 The gaming search engine now offers a way to gain Wazap information from Google, Yahoo and MSN Live SERPs. When you do a search for game-related terms, the plugin offers a new box above the number one position that links to news, cheats, articles, etc. I love the concept, because for gamers, it puts information that they care about front and center. When Google Universal Search rolledhttp://www.searchenginelowdown.com/2007/08/wazap-adds-browser-search-plugin.html An Open Letter to PayPal- August 1, 2007 Dear PayPal, You have a lot to learn about customer service. The fundamental part of owning a business (be it online or brick and mortar) is the ability to actually do business with a customer. There are still companies who live in the dark ages and rely on your crappy service, and I wish they would grow a pair and get a real merchant account. Companies that use PayPal as theirhttp://www.searchenginelowdown.com/2007/08/open-letter-to-paypal.html |