Many Delete Cookies, Invalidate Ad Measurements- March 14, 2005 "Confirming seeming odd data coming from companies relying on cookie tracking, a new Jupiter Research study showed that two out of five users wind up having their cookies deleted at least once a month. Many marketers and certainly marketing technology firms have come to rely on the ubiquitous cookie to measure ad performance, conduct frequency caps on ads, gauge audience size and innumerable other basic metrics. But in a study of about 2,300 users, 10 percent said they deleted their cookies...http://www.reachcustomersonline.com/content/2005/03/14/11.42.00/index.php Yahoo Expands into Google AdSense Territory- March 14, 2005 "Yahoo is poised to launch an ad network for small Web publishers styled on a similar offering from Google, sources familiar with the plan told CNET News.com, a move that promises to sharpen competition between the search giants. While Yahoo and Google already go head-to-head for major search advertising partners such as America Online, Google has largely enjoyed a monopoly serving its signature text-only ads to smaller publisher Web sites, including ever-more-popular blogs." Background...http://www.reachcustomersonline.com/content/2005/03/14/11.37.00/index.php 25 Marketing Tools Tracker- March 14, 2005 Martha Retallick has published for sale an excellent Excel spreadsheet for tracking marketing expenses a number of different ways. Besides providing a great list of possible ways to market, the spreadsheet also includes a marketing plan and the ability to compare marketing expenses by type, for example, not just raw costs but also the cost to obtain a customer. This is an excellent tool for smaller businesses that want an easy one stop place to track their marketing activities and...http://www.reachcustomersonline.com/content/2005/03/14/11.33.00/index.php |