Web Analytics Conference Wrap-Up Report: 12 Action Items for Marketers- March 29, 2005 "According to MarketingSherpa data, only 28.7% of online marketers have Web analytics data at their fingertips and refer to it frequently to make better decisions. Everyone else either relies on "gut" or "guestimates" because they either don't have decent analytics systems or they are "too busy to plow through the stack of reports." But, checking the actual data pays off. Marketers who frequently check their analytics reports tend to get around 25% higher conversion rates than everyone else...http://www.reachcustomersonline.com/content/2005/03/29/15.53.00/index.php Firefox Web Browser Add-on Lets Surfers Remove Ads, But is it Safe- March 28, 2005 "Rip, mix--get burned That's one cautionary note making the rounds along with a popular new extension for Firefox that lets people customize Web pages they visit without the knowledge or cooperation of Web publishers. The extension, dubbed Greasemonkey, lets people run what's known as a "user script," which alters a Web page as the page is downloaded. That capability has gained the extension an avid following of Web surfers who want to customize the sites they visit, removing design glitches..http://www.reachcustomersonline.com/content/2005/03/28/16.35.00/index.php The Future of the 30-Second Advertising Spot- March 28, 2005 "Devotees of Home & Garden Television, sitting in the comfort of their living rooms on the 33rd floor of a Manhattan high-rise, probably could not care less about commercials for lawn mowers or snow blowers. If they have TiVo, they probably zap right through the ads; if not, they can just change channels. Soon, however, viewers may no longer be assaulted by ads that all but demand to be ignored. Technology, cable and satellite companies are scrambling to offer advertisers the ability to...http://www.reachcustomersonline.com/content/2005/03/28/12.30.00/index.php Amazon Knows Who You Are- March 28, 2005 "Many companies have systems for tracking customer habits, but Amazon has collected info longer and used it more proactively. It now has technology that tracks data on those you buy gifts for, and it reserves the right to sell it all." Good catch up article on Amazon and privacy issues about the data they collect. If you remember, around 2000, Amazon changed its privacy policy to allow them to sell your data without your consent (you can opt out, of course, and stop using their site). From...http://www.reachcustomersonline.com/content/2005/03/28/11.33.00/index.php Who Else is Reading Your E-Mail- March 26, 2005 "Last year, I transferred money from an online brokerage account to a large nationwide investment management firm. The investment firm sent a confirmation e-mail to the online brokerage containing my name, Social Security number, account number, and estimated balance, along with the account numbers necessary to wire the money to the new firm. The firm put me on the CC line so I got a copy of this message. I was completely furious. Repeated complaints to the investment firm went unanswered. When.http://www.reachcustomersonline.com/content/2005/03/26/11.16.00/index.php Dangling Broadband From the Phone Stick- March 21, 2005 "Mr. Martikovic, 30, a junior architect who relies on a cellphone for his normal calling, says he never uses the desk phone - but he pays $360 a year to keep it hooked up. "I have to pay for a service I'm never using," he said. He has no choice. His telephone company, SBC Communications, will not sell him high-speed Internet access unless he buys the phone service, too. That puts him in the same bind as many people around the country who want high-speed, or broadband, Internet access but no...http://www.reachcustomersonline.com/content/2005/03/21/10.32.00/index.php Agence France Presse Sues Google Over News Site- March 20, 2005 "Agence France Presse has sued Google, alleging the Web search leader includes AFP's photos, news headlines and stories on its news site without permission. The French news service is seeking damages of at least $17.5 million and an order barring Google News from displaying AFP photographs, news headlines or story leads, according to the suit filed Thursday in the U.S. District Court for the District of Columbia." From CNET. While AFP charges subscribers for their content, it seems odd to sue.http://www.reachcustomersonline.com/content/2005/03/20/16.43.00/index.php Euro Software Patents Pending- March 20, 2005 "Harmonizing patent law across the European Union is seen as an important step toward lowering the barriers to internal trade. In addition, the so-called trilateral offices&8212;the patent offices of the United States, Japan and the European Union&8212;have met regularly since 1983, attempting to establish common standards in patent search and examination practices. Japan allows software patents, but they must be "a creation of technical ideas utilizing a law of nature." The next step under...http://www.reachcustomersonline.com/content/2005/03/20/16.32.00/index.php Selling Serious Art On the Internet- March 20, 2005 "She has just signed with one of the Southeast's major art galleries. He just finished an $8,000 month on the Internet. Artists Jeff and Leslie Cohen share a studio, a home in Marietta, Georgia, their kids Spencer and Emily, and fast-growing status among collectors of contemporary American work. Their venues and the strategies behind them, however, are as different as their canvases. Together, wife and husband have explored an online art market still in a promising but uncertain infancy....http://www.reachcustomersonline.com/content/2005/03/20/16.28.00/index.php How HTML Code Affects E-Mail Deliverability- March 16, 2005 "A common e-mail marketing misconception is e-mail is filtered because it contains words such as "free" in the subject line or body. By itself, that won't get your e-mail filtered. Though certain content combinations may get a message filtered, ISPs may be trapping your legitimate e-mail for infractions you rarely pay attention to. Take HTML code. Using outdated or incorrect code is a major reason why e-mail to domains such as MSNHotmail and AOL are blocked or delivered to bulk or junk mail...http://www.reachcustomersonline.com/content/2005/03/16/14.14.00/index.php |