Peppers and Rogers GroupWe are a management consulting firm dedicated to helping companies create and implement high impact customer based business strategies. We help our clients identify differences within their customer base and then use that insight to maximize the value of every customer relationship.The 2008 1to1 Customer Champions - Page 2- (Found June 24, 2008 ) Five years, 63 inspirational leaders, one guiding principle: Customers are the business; treat them accordingly and profits will follow.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30805&From=RssDo... NHL Details Fan Development Plan- (Found June 24, 2008 ) The National Hockey League is playing catch-up with the other major sports leagues -- not just in terms of ratings or attendance, but also in its outreach to existing and new fans.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30814&From=RssDo... Life After Excel- (Found June 24, 2008 ) For most companies, it's an old habit that's hard to break. One executive talks about overcoming fuzzy math with new online tools.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30819&From=RssDo... Coffee Identity Crisis- (Found June 24, 2008 ) Recently, McDonalds and Starbucks have taken steps to encroach on each others territory and customer base by shifting to the opposite end of the customer spectrum.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30845&From=RssDo... Making Customer Headway in Medway- (Found June 24, 2008 ) When the five towns that now comprise the city of Medway in Kent, England, merged, a centralized government wasnt the only challenge the new city faced. Medway Council quickly recognized the need for integrated customer service as well.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30860&From=RssDo... Register.com Replaces Computers... With People- (Found June 24, 2008 ) The company realized that the experience was more important than the efficiencies.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30855&From=RssDo... Rockin' Your Rig- (Found June 24, 2008 ) Online strategy and personalization work well even in an industry as old-school as long-haul trucking.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30854&From=RssDo... Mastering the Customer Experience- (Found June 24, 2008 ) Marketing is on a journey to master the fundamental, differentiating, andintellectual property of CEM: customer information.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30859&From=RssDo... Hot List: Mobile Advertising Best Practices- (Found June 24, 2008 ) The Mobile Marketing Association recently released a comprehensive set of guidelines to help standardize mobile advertsing and help marketers succeed with their strategies.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30850&From=RssDo... Something to Blog About: Visible Measures Internet Marketing Plan- (Found June 24, 2008 ) Visible Measures launched an integrated Web marketing program that focuses on blogs, search engine optimization, lead management capability, and reporting and analytics.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30849&From=RssDo... |