Peppers and Rogers GroupWe are a management consulting firm dedicated to helping companies create and implement high impact customer based business strategies. We help our clients identify differences within their customer base and then use that insight to maximize the value of every customer relationship.Customer Experience Challenges on the Rise- (Found June 24, 2008 ) A new study shows that many companies have a difficult time understanding the implications of their customer relationships.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30901&From=RssDo... Still Searching for the Inbox- (Found June 24, 2008 ) Intent makes all the difference when it comes to getting consumers to read email messages.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30900&From=RssDo... Whats the Brand Buzz at McDonalds U.K.- (Found June 24, 2008 ) McDonald's U.K. is tracking a new marketing tool that reports what people are saying about their brand on a daily basis.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30895&From=RssDo... The Pros and Cons of Outsourcing Marketing- (Found June 24, 2008 ) When CMOs outsource any part of their business there is a perceived sense of lack of control. When outsourced providers are selected and managed carefully, a productive symbiotic relationship can exist between the outsourcer and client.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30864&From=RssDo... Best Buy: Using Privacy Awareness to Build Customer Centricity- (Found June 24, 2008 ) Best Buy is a case study in maintaining a continually refreshed employee-awareness program for data privacy.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30863&From=RssDo... Chevron: Promoting Privacy as a Matter of Ethics- (Found June 24, 2008 ) Today, Chevron is on the verge of becoming the first petroleum company to pursue binding corporate rules, a comprehensive approach toward complying with EU data-protection laws.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30862&From=RssDo... On the Beat- (Found June 24, 2008 ) Jurie Pieterse, Director of Brand Management, ING Direct, talks about the reason behind the brand's growth.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30816&From=RssDo... Say What- (Found June 24, 2008 ) Lessons learned with speech self-service tools have led to better customer experiences in the contact center.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30821&From=RssDo... Shoring Up SaaS Data- (Found June 24, 2008 ) Industry experts offer advice for making SaaS providers accountable for data security.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30820&From=RssDo... Tapping the Wisdom of Online Crowds- (Found June 24, 2008 ) Social media is a valuable feedback channel. Heres how to engage customers directly.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30823&From=RssDo... |