Peppers and Rogers GroupWe are a management consulting firm dedicated to helping companies create and implement high impact customer based business strategies. We help our clients identify differences within their customer base and then use that insight to maximize the value of every customer relationship.Virtual Brand Ambassadors Bring Online Interactions to Life- (Found June 24, 2008 ) The use of avatars has extended into the business world, where companies look to re-create a human interaction in a virtual way.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30759&From=RssDo... Search Is More Than Google- (Found June 24, 2008 ) Traditionally marketers have considered search strategy a job for the IT department. But search is where customers are, so it needs to be a top priority of any marketing team.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30760&From=RssDo... British Airways Talks Customer Trust- (Found June 24, 2008 ) BA's relationship marketing expert shares what it takes to build relationships in the air and on the ground.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30763&From=RssDo... Breaking the 'CRM' Mold- (Found June 24, 2008 ) CRM isn't just for customers anymore.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30764&From=RssDo... Subway Searches for more Jareds- (Found June 24, 2008 ) The restaurant chain overhauled its rewards program to identify anonymous yet loyal customers.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30768&From=RssDo... "Most Admired" Bank Opens Customer Strategy Vault- (Found June 24, 2008 ) The Bank of New York Mellon integrates customer care metrics to unlock high-value customers.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30767&From=RssDo... Local Bookstores Bring Charm Online- (Found June 24, 2008 ) Two local booksellser share stories of surviving against big-box and digital competitors, learning how to use the online channel, and giving loyal customers the individual treatment only a local store can.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30629&From=RssDo... Theres Always Something Else to Measure- (Found June 24, 2008 ) Marketers today have an analytics arsenal that may seem overstocked. But just when you think there is nothing new left to measure, someone discovers another important metric to track.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30778&From=RssDo... The Oakland Athletics Score with Mobile Coupons- (Found June 24, 2008 ) When the calendar turns to April, it means that baseball is back from its long winter break. One team, the Oakland Athletics, may or may not lead the league in wins this year, but the team is a leader in its adoption of mobile marketing tools.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30777&From=RssDo... Getting Creative with Agent Training- (Found June 24, 2008 ) Investing in agent training and development will result in new business opportunities and increased customer and employee loyalty.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30898&From=RssDo... |