Future Now's GrokDotCom / Marketing Optimization BlogMarketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc.Information Overload: Why Less is the New More- June 24, 2008 A new report entitled Information Overload: We Have Met the Enemy and He Is Us was written up recently in the Wall Street Journal and the New York Times. Commissioned by Basex, it details how information overload, particularly task interruptions, costs the Enterprise $650 billion a year in lost productivity. Thats a very large price ...http://www.grokdotcom.com/2008/06/24/information-overload/ Do Women Respond to Free Shipping More Than Men- June 23, 2008 In test after test, it seems &8220;Free Shipping&8221; is still a great incentive for online shoppers. I know I&8217;m a sucker for free shipping. It just feels like, well, like I&8217;m getting real value in the transaction when the company is going to eat the shipping costs. Call me mean, but I like ...http://www.grokdotcom.com/2008/06/23/free-shipping-online/ Top 10 Online Retailers by Conversion Rate: May 2008- June 23, 2008 Here are the top 10 converting websites for May 2008. These are based on Nielson Panel data and are calculators by toolbar user to final conversion. 1. ProFlowers 35.70% 2. Office Depot 31.40% 3. Blair.com 23.80% 4. FTD.com 21.30% 5. QVC 18.70% 6. CDW 17.90% 7. Lands End 17.50% 8. 1800flowers.com 16.80% 9. Drugstore.com 16.20% 10. HSN.com 15.80% Source: Nielsen ...http://www.grokdotcom.com/2008/06/23/top-10-online-retailers-by-conversion-rate-may-2008/ The Interactive Marketer 2.0- June 20, 2008 Last week, a friend was sharing war stories with me about an upcoming site launch. His highly recognizable site, which will remain anonymous in this column, rakes in billions. I congratulated him and asked how they&8217;re going to optimize post-launch. He told me they&8217;re pausing optimization for six months to collect enough &8220;control&8221; data. Today&8217;s interactive ...http://www.grokdotcom.com/2008/06/20/the-interactive-marketer-20/ See Like An Outsider In 3 Not-So-Easy (But Worth It) Steps- June 20, 2008 If youre already an insider, this wont be easy. Once youre inside the bottle, reading the label on the outside requires serious mental contortions. Or an outsider to come and open the bottle for you. In fact, their outsider perspective is a huge part of any consultants or outside copywriters value so long as ...http://www.grokdotcom.com/2008/06/19/online-marketing-perspective/ Firefox 3: How to Convert Seven Million Visitors in a Day- June 18, 2008 Oh, to have such problems&8230; If you&8217;re hoping to download Firefox 3, it looks like it&8217;s now safe to do so. But for nearly two hours yesterday, when the latest version of the popular Web browser first launched, so many people rushed the Firefox landing page that Mozilla&8217;s servers crashed from the volume. A round of applause ...http://www.grokdotcom.com/2008/06/18/mozilla-firefox-3-download/ 3 Things Viral Videos Must Do to Make Money- June 17, 2008 Dave Youngs post about Microsoft&8217;s &8220;Inspiration, anyone&8221; video, and your comments, inspired a few thoughts about how to get a proper return on investment with viral videos. Viral videos are, by nature, non-targetable. The message can be targeted, but the delivery is meant to spread in an out-of-control and, well, viral manner. ...http://www.grokdotcom.com/2008/06/17/viral-video-marketing-campaign/ Its Not YouTube, Its Me- June 16, 2008 Last year, Geert Desager produced a short film called &8220;The Breakup&8221; for Microsoft that made all of the marketing circles, was presented at conferences of very smart people and applauded widely. My question is, did you remember that it was a promotionalviral piece for Microsoft Digital Advertising I didn&8217;t. A friend recently sent me a link ...http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/ New Email Programs for GrokDotCom Readers- June 16, 2008 FutureNow just wrapped up two successful training seminars in New York, where I had the chance to meet some outstanding GrokDotCom readers. I joined the FutureNow marketing team only a few months ago, so, like everyone else there, I had many questions to ask our instructors (Bryan Eisenberg, Holly Buchanan and Jeff Sexton). I have the ...http://www.grokdotcom.com/2008/06/16/futurenow-emails/ Bryan Eisenberg to Deliver Top Secret SES Toronto Keynote- June 13, 2008 Since we all know a pretty face can push visitors away, I trust I still have your attention. FutureNow is pleased to announce that our co-founder and Chief Persuasion Officer, Bryan Eisenberg, will deliver a keynote address at the Search Engine Strategies conference in Toronto at precisely 0-900 hours (that&8217;s 9am) on Wednesday, June ...http://www.grokdotcom.com/2008/06/13/ses-toronto-keynote-bryan-eisenberg/ |